【作者】 赵强；

【导师】 刘悦坦；

【作者基本信息】 山东大学 ， 新闻与传播（专业学位）， 2016， 硕士

【摘要】 本文采用理论与实证研究相结合的方法,探究内地医疗剧对医学生职业态度的影响。根据相关文献、专家访谈和试调研结果,研究者编制并测试了“内地医疗剧对医学生职业态度影响调查问卷”。综合心理学、传播学等学科知识,研究者认为医学生的职业态度主要由职业感情、职业认知和职业行为意向三个维度组成,而内地医疗剧对医学生职业态度的影响也在这三个维度上有所体现。研究者对济南市三所高等医学院校的在校生进行了调查,结果发现内地医疗剧对医学生的职业态度总体上是有影响的,而且会因为受众个体因素的差别而有所差别。其影响因素主要体现在：医学生的性别、年龄、就读专业的学制、就读年级、就读专业临床与否等5大方面18项因素上。研究表明,尽管不同的医学生受内地医疗剧的影响程度不尽相同,但也呈现了一定的影响趋势：医学生在观看内地医疗剧以后,其职业感情、职业认知和职业行为意向都会受到影响；由于职业感情、职业认知和职业行为意向受到了影响,作为受众的医学生对其未来所要从事的职业态度也会受到一定程度的影响。这种影响反映到现实的医疗职业中,将会对整个医疗行业的发展与变化。基于数据的分析和理论模型的建构,职业态度是有职业感情、职业认知和职业行为意向三大要素构成的,任何一个要素的变化都会影响职业态度的变化。故内地医疗剧对医学生的职业态度是有影响的。这种影响就会导致医学生对自己未来所从事的职业的某种行为的选择倾向,表现在现实的医疗工作中影响也是巨大的。本文在研究和分析内地医疗剧对医学生职业态度影响的基础上,还对医疗剧对社会公众以及对医学生这个特殊受众群体的现实意义进行了探讨。其社会公众意义主要体现在：直面人生生死,感悟人间性情；关照医疗问题,缓解医患关系；传播健康知识,普及医疗常识等方面。其对医学生的现实影响表现为：触发感悟,激发热情；将心比心,换位思考;树立榜样,付诸行动等方面。更多还原

【Abstract】 By using theory and demonstrative research, the paper studied the impact of the mainland medical drama on medical students’ professional attitude. According the related articles, expert interviews and test results, researcher made the program and tested the questionnaire of "Mainland medical drama impact on medical students’ occupational attitude". Comprehensive discipline knowledge such as psychology and communication studies.The occupational attitude of the medical students is composed by occupational emotion, cognition and behavioral intention of three dimensions. The effect of mainland medical drama on the medical students were also embodied in these three dimensions.The researcher studied the undergraduate students in three higher medical university in Jinan, and found that the mainland medical drama had impact on the medical students in general and differed in the different individual factors. Specifically, these factors mainly expressed in the gender of the medical students, the year of their majors, the school grade, specialties clinical or not, with clinical experience or not, registered permanent residence before admission, and the degree of preferences on medical dramas.The study showed that though the impact of the mainland medical dramas on different medical student is also different, it also showed a trend of a certain influence: After these students watched the mainland medical dramas, their occupational emotion, cognition and behavioral intention were changed. With the change of the occupational emotion, cognition and behavioral intention, their attitude about the future profession also changed.This kind of change is the impact of the Based on the data analysis and the construction of the theoretical model, we found that the occupational attitude is consists of occupational emotion, occupational cognition and behavioral intention. Among these factors, the change of any element will affect the occupational attitude. Therefore, the mainland medical drama has influential impact on the medical students’ occupational attitude. This kind of impact will lead to medical students for their future career in the tendency of the choice of a certain behavior, and it’s also huge in the impact of practical medical work of influence on the mainland medical dramas on the medical students’ occupational attitude.Based on the research and analysis of the mainland medical drama impact on medical students’ occupational attitude.The paper also discussed in the realistic significance of the mainland medical dramas towards social public especially medical students. And its social significance is performed in these aspects:human nature to face life and death; Take care of health problems, ease the doctor-patient relationship; Spread of health knowledge, the popularization of medical knowledge and so on. At the same time, its realistic impact on the medical students is performed in these aspects:Trigger inspiration, inspire enthusiasm; Care and the perspective-taking; Set a good example, put into action and so on.更多还原