【作者】 李娜；

【导师】 翟音；

【作者基本信息】 浙江理工大学 ， 设计学， 2016， 硕士

【摘要】 书籍作为信息传播的载体,在我们的生活中居于不可替代的位置。在书籍众多的种类之中,文艺类书籍因其有趣生动的内容、深刻富有哲理的内涵受到了广大读者的青睐。然而随着商业化浪潮的不断刺激,大批文艺类书籍的装帧设计陷入了“千人一面”、“千篇一律”的怪圈之中,使设计无法更好地展现出书籍应有的艺术美感与视觉表现力,而是停留在表面,甚至流于表面肤浅、单调、乏味的视觉刺激之中。这样的设计无疑不利于我国文艺类书籍设计的综合发展,并使我国的书籍设计也难以在世界舞台上以独有的风格和魅力立足。纵观我国的传统文化,其艺术表现形式多种多样,同时蕴含着十分深厚的文化底蕴与内涵,因而能够给书籍设计带来相关启示作用。其中以顾恺之、谢赫、苏轼等人为代表所阐发的“形神论”不仅是中国绘画理论中最为重要的指导法则之一,同时对于彰显和表达艺术的审美追求也有着万古不移的影响力。将其延伸至文艺类书籍设计领域之中,不仅能够丰富和深化书籍设计内涵,使设计不单纯局限于表面“形”的创造,而更加注重“神”所展现出的风格与韵味。同时还进一步丰富了“形神论”在设计领域中的艺术理论指导作用,为我国的书籍设计赋予了浓厚的中国味道。本次研究以文艺类书籍为研究对象,“形神论”为理论指导,试图从六个部分对文艺类书籍设计中的“形神”构建与实践研究展开论述。其中第一部分为绪论,大致阐述课题研究的现状与相关文献综述,为文章之后的研究打下坚实的理论基础。第二部分通过调研分别描述了当下文艺类书籍设计所面临的两大主要问题:“形”的缺失与“神”的匮乏。这两大问题严重制约着我国文艺类书籍设计的发展。随后文章又进一步解释了“形”与“神”的具体含义,使文章的概念表述更为清晰明了。第三部分提出要对文艺类书籍进行“塑形”与“传神”的研究,既要使书籍在形式上充满美感,同时在风格和韵味中也要透露出书籍独有的气韵,在“实”与“虚”的不断转换中,使书籍气韵流转不息。同时文章还梳理出“塑形”与“传神”的基本品格与表现形式,使文章的内容更为丰富饱满。第四部分为文章的重点研究对象,首先对文艺类书籍设计“形神”构建的视觉构成要素展开分析,其分别包括“形”、“字”、“色”、“材”以及“技”,正是这些具象化的构成要素使书籍产生了“形神兼备”的美感。然后文章具体化地论述了“形神”构建的方法:“以形写神”和“以神造形”。它们分别从“形”和“神”不同的角度落实和统领设计,使文艺类书籍不至于陷入片面化、局限化、装饰化的设计形式之中。第五部分为文章的实践研究,通过对原有《日本味道》这本书籍的重新风格定义与设计把控,使书籍在“形”之上充满浓浓的“日本味道”,在“神”之上表现出日本独有的饮食文化,从而进一步论证了理论研究的可行性和实践操作性。最后一部分为文章的理论成果与后续研究,进而对课题研究的内容做最后的总结与思考。本文通过对“形神论”的深入分析,将其引入到文艺类书籍设计之中,从而探索出文艺类书籍设计中“形神”构建的若干方法。这既具有一定的理论思辨价值,又具有深刻的实践指导意义。同时笔者也希望借由本文的研究成果能对文艺类书籍设计起到一定的抛砖引玉作用。更多还原

【Abstract】 Books as the carrier of information dissemination,is an irreplaceable position in our life.In numerous kinds of books,the content of the liberal arts books because its interesting and vivid,profound philosophical connotation got the favour of the readers.However as the wave of commercialization of continuing stimulus,a large number of liberal arts books binding design into a "one-size-fits-all",in the circle of "sameness",make a design cannot show better books should have artistic aesthetic feeling and visual expression,but stay on the surface,even superficial shallow,monotonous,boring visual stimuli.This design is not conducive to the comprehensive development of China’s liberal arts books design,and make our country books design also difficult to unique style and charm.Throughout our country’s traditional culture,its art form is varied,also contains a very profound cultural background and connotation,thus to bring books design related enlightenment function.By gu kaizhi,sheikh representative elucidated,su shi’s "appearance-verve theory" is not only one of the most important guidance law of Chinese painting theory,at the same time to reveal and express aesthetic pursuit of art also has the influence of ages don’t move.It extends to the liberal arts books design field,books can not only enrich and deepen the connotation of the design,make the design not just confined to the surface of the creation of the "form",and pay more attention to "god" show style and lasting appeal.At the same time also further enriched the theory of "unity of" art theory in the field of design guidance,for our country’s books design gives a strong Chinese flavor.The study in the liberal arts books as the research object,"appearance-verve theory" as the theoretical guidance,from six parts to liberal arts books "spirit" in the design of construction and practice of research.Among them the first part is the introduction,roughly in this paper,the research of present situation and the related literature review,to lay a solid theoretical foundation to the research of article.The second part through the research to describe the current liberal arts books design facing two major problems: the lack of "shape" and "god".The two big problems seriously restrict the development of our country’s liberal arts books design.Then the article further explained the specific meaning of the "shape" and "god",make the concept of the article describe more clear.The third part puts forward to the liberal arts books for a study of "shape" and "god",the book is full of beauty in form,as in style and charm at the same time also to reveal a unique artistically books,in the "real" and "virtual" shifting,artistically make books circulation.At the same time the article also create the "shape" and "god" basic character and style,make the article more rich content.The fourth part is the focus of the article the research object,the first "spirit" of liberal arts books design analyzes the visual elements of the building,its respectively,including the "shape","words","color","material" and "technology",it is these elements make books produced realization "xingshenjianbei" sense of beauty.Then the article discusses the "spirit" are concretized build approach: "to write god" and "plastic" to god.Respectively from the "shape" and "god" implementation and leading design different point of view,the liberal arts books be one-sided,limitations,decorative forms of design.Practice research,the last part is the article through to the original books "Japanese taste," the new style definition and design the control,make books on "form" thick "taste" in Japan,on "god" to show the unique food culture in Japan,further demonstrates the feasibility of the theoretical research and practical operation.This article through to the "theory of realm and in-depth analysis,so as to bring it into the liberal arts books design,it is concluded that the" spirit "in the design of liberal arts books building methods.This has certain theoretical speculative value,and has profound practical significance.At the same time,the author also hopes that by this article research results can play a role in topic to liberal arts books design.更多还原