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合唱表演艺术的商品价值与市场开发

The Commodity Value and Market Research of the Art of Chorus Performance

【作者】 刘娟;

【导师】 周跃峰;

【作者基本信息】 湖南师范大学 , 音乐与舞蹈学, 2016, 硕士

【摘要】 随着市场经济的逐步发展和活跃,艺术与经济原本属于不同的两个学科和范畴,却越来越紧密地联系起来。艺术生产作为一种经济手段表现得越来越活跃,艺术产品也凸显了作为商品的特征。合唱表演作为音乐艺术中的一个重要领域,对于陶冶人类的艺术情操、丰富人们的精神生活有巨大的帮助,对于提升人们的团结意识和综合素质以及构建社会主义和谐社会具有不可估量的作用。合唱历史源远流长,合唱发展生机勃勃,现如今合唱表演也已经开始走进市场充当商品,接受市场的检验和洗礼。合唱表演艺术为何能够作为商品?它具有哪些商品特征?怎样在市场上进行流通?如何进行合唱表演艺术的市场开发……这既是严肃的理论性问题,同时也是非常突出的实践性问题。长期以来我们把它作为上层建筑重要构成内容的理论主张,与此发生了严重的错位与背离。从经济学角度看,合唱表演艺术生产不单纯是意识形态的精神生产活动,还是以艺术本体为内容、为灵魂,以一定物质媒介为形式、为载体的艺术经济活动。合唱表演艺术本体的精神属性和媒介载体的物质属性,决定了合唱表演艺术创作活动既是精神生产活动,同时也是物质的艺术经济活动。对推动我国合唱表演艺术生产的产业化发展,推动合唱艺术创作发展,调控合唱表演艺术市场,活跃合唱艺术流通和引导艺术消费均有重要的实际应用价值。曾经许多文艺理论家们对合唱表演艺术产品的商品化现象予以言辞犀利的批驳和近乎完全的否定,却非但未能阻止合唱表演艺术参与经济活动以及作为产品同其它商品进行交换的历史进程,合唱表演艺术产品商品化的趋势反而日渐扩大。目前虽已有合唱团队进入市场的实例,但还没有从理论意义上证实合唱表演如何作为商品进入市场的相关学术研究。本文从经济学的角度出发,对合唱表演艺术的商品性与商品价值进行探讨,为合唱表演艺术进入市场获得更广阔的发展做了较为详细的阐述。

【Abstract】 With the development of the market economy, art and economy, which previously belong to two different subjects and categories, become more and more closely related. It becomes much more obvious that the production of art can function as an important means of economy, and artistic products have the feature of commodity. As an important field of the art of music, Chorus performance helps greatly to cultivate mankind’s artistic sentiment and enrich people’s spiritual life. It also has inestimable influence on people’s team awareness and comprehensive quality as well as the building of a harmonious socialist society. The development of chorus has a long history and it develops with vigor. Nowadays chorus performance has already entered the market and functioned as a commodity, waiting to be tested by the market. How can the art of chorus performance function as a commodity? What features does it have? How to circulate in the market? How to explore the market of the art of chorus performance? ……These are serious theoretical issues and prominent practical problems, which are against the theoretical opinion that it should be regarded as an important part of the superstructure for a long time. From the perspective of economy, the art of chorus performance is not only the spiritual products of ideology, but also an artistic economic activity with the content and soul of the art itself and with the form and carrier of some material medium. The spiritual attribute of the chorus performance and the material attribute of the medium carrier determine that the creation of chorus performance is both a spiritual production and a material production of artistic economy, which has great practical values in promoting the industrialization development of the production of chorus performance in China, motivating the development of the creation of the art of chorus, regulating the market of chorus performance, stimulating the circulation of chorus and guiding the artistic consumption.Many literary theoreticians criticized sarcastically and almost denied the phenomenon of merchandizing of the production of chorus performance. However, it didn’t prevent the chorus performance from participating in the economic activities and the exchange with other commodities as products. Instead, there is a great tendency of the merchandizing of the artistic products of the chorus performance. Currently there are already some cases of chorus team entering the market, but there are no relative academic researches of proving how chorus performance enters the market as a commodity with theoretical basis. This thesis explores the features of commodity of the chorus performance and its values of commodity from the perspective of economy, and it illustrates a more broad development of the chorus performance in the market in greater detail.

【关键词】 合唱表演; 商品; 价值; 市场; 开发;
【Key words】 Chorus performance; commodity; value; market; reseach;
  • 【分类号】J616.2
  • 【被引频次】2
  • 【下载频次】132
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