【作者】 王超；

【导师】 杨万荣；

【作者基本信息】 北京理工大学 ， 工商管理， 2016， 硕士

【摘要】 足球在我国是一项历史悠久的运动项目,但中国足球产业的发展起步较晚。随着我国足球事业和足球产业的不断壮大,大学生足球联赛日渐成为关系到我国职业足球发展的后备力量,诸如如何提高大学生足球联赛的品牌形象和管理水平等问题也多次被提及并被大家普遍关注。本研究以大学生足球联赛为研究对象,采用文献研究、调查访谈、问卷调查、统计分析等方法,对我国大学生足球联赛的现状进行分析,并结合对我国大学生足球联赛发展与管理现状的问卷调查,发现大学生足球联赛在管理模式方面存在的阻力和问题,在借鉴国际先进经验并结合国情的基础上,提出相应的建议和对策,对足球产业的相关理论提供补充和思路,也对大学生足球联赛和职业足球的发展提供思路,具有重要的理论和实践意义。更多还原

【Abstract】 Football is a sport with a long history in our country, but the development of Chinese football industry started relatively late. With the growing football and football industry in China, the college students to be related to the development of China’s professional football league of reserve forces, such as how to improve the brand image of college students’ football league and management level also mentioned many times and has been widely concerned.With football league college students as the research object, this study adopts the method of literature study, investigation, interview and statistical analysis, to analyze the current situation of our country university student soccer league, and connecting with the professional soccer club in our country development present situation, found that college students’ football league and the resistance of the problems in the aspect of management mode, in draw lessons from international advanced experience and combining the national conditions, on the basis of put forward the corresponding Suggestions and countermeasures,supplement related theory and idea of the football industry, also for college students and professional football league football to provide ideas for development, has important theoretical and practical significance.更多还原