【作者】 张立；

【导师】 吴伟光；

【作者基本信息】 清华大学 ， 法律（专业学位）， 2015， 硕士

【副题名】以老字号归属问题为中心

【摘要】 “老字号”是具有中国特色的商业现象,鲜明地体现了中国商品经济曲折的发展历程,反映了中国的知识产权保护问题的特殊性,也展现了我国传统商业文化的传承和发展。老字号有着巨大的市场价值,老字号的保护问题也备受关注,但现有文献对老字号的阐述和研究并不充分。本文从“老字号”的概念辨析出发,从“老字号”的历史特征入手,触碰老字号保护问题的实质,对相关内容展开理论上的探索与讨论。本文首先对课题意义、研究目的和研究对象等进行了阐述,通过理论分析和实证研究对老字号的概念进行了辨析,得到老字号的确切含义,并阐述了老字号的品牌特征。之后从特征入手,阐明老字号法律保护脆弱性的中心问题,即历史原因造成的老字号的归属不明,并结合案例对老字号归属问题的表现进行了具体分析和理论反思,对解决老字号归属问题的必要性和可行性进行了讨论。最后,本文对建立健全老字号确权和保护机制提出了建议,搭建了新机制的基本框架。通过理论和实证分析,本文指出“老字号”不是字号,而是一种品牌,是一类表现为企业字号和文字式商标的商业标识,承载着历史沉淀的商誉,底蕴丰富,传承久远。老字号品牌的历史特征奠定了其巨大市场价值的基础,而中国历史上经济体制的反复变迁导致了老字号今天的归属不明问题,使老字号在法律保护上呈现脆弱性。现行法律体系不能解决老字号面临的问题,突破现行法制构建新的确权和保护机制成为维护老字号利益的唯一可能办法。解决老字号归属不明的问题具有必要性,该问题的解决在稳定市场秩序、培育民族品牌、开发传统商业资源等方面具有综合性、全局性的重要意义。对于突破现行法制构建老字号确权和保护体系的可行性,也有着理论和客观条件的支撑。针对老字号确权和保护的问题,本文提出建议,搭建了以“中华老字号”评定规范为基础的老字号确权与保护机制的基本构架,从规范基础、确权原则及具体规则等方面进行了分析讨论。更多还原

【Abstract】 Laozihao(or “Time-honored Brand”) is a commercial phenomenon with Chinese characteristics, which clearly reflects the tortuous course of development of China’s commodity economy. Laozihao contains huge market value and the protection of Laozihao has being paid more and more attention. However, the existing research on Laosihao is not sufficient. Based on the concept definition and the historical features, this thesis theoretically researches the essence of the issue of Laozihao’s protection and discusses relevant issues.At the beginning, this thesis expounds the sense, the purpose and the object of the research. It clarifies Laozihao’s concept and expounds Laozihao’s features and the core problem in the protection of Laozihao-- the unclear ownership of Laozihao for the historical economic system changes. This thesis reflects the problem of Laozihao’s unclear ownership, expounds the necessity and feasibility of solving the problem. In the end it provides a solution which establishes a new right confirmation and protection mechanism for Laozihao brand. Through theoretical and empirical analysis, this thesis points out that Laozihao is not Zihao(the core part of a trade name in China), but a kind of brand, or in other words, a kind of commercial mark, which is born years ago and contains Zihao and word trademarks with goodwill from years of accumulation. Laozihao’s historical features lay the foundation for its huge commercial value. The weakness of legal protection of Laozihao is due to Laozihao’s unclear ownership stemming from the big changes in China’s economic system in history. The existing law is not able to solve the Laozihao’s problem, so the only way to protect the time-honored interest is to break the current legal restraint. It is necessary to solve the problem of Laozihao’s unclear ownership and it is feasible to solve it by breaking the current legal restraint. This thesis advises to establish a new right confirmation and protection mechanism for Laozihao based on the evaluation rules of China Time-honored Brand, and sets up a basic structure for this new system.更多还原