【作者】 张莉莉；

【导师】 李东和；

【作者基本信息】 安徽大学 ， 旅游管理， 2016， 硕士

【副题名】基于旅游者个人涉入的视角

【摘要】 随着旅游休闲产业的不断发展,我国旅游产业开始逐渐从传统的、单一的观光旅游为主向多元化的休闲享受以及文化旅游转变。而博物馆旅游可以说是文化旅游的一种重要方式。我国博物馆旅游研究起步晚,但随着博物馆功能多元化的转变,其文化旅游功能逐渐凸显,日渐成为学者们研究的重要命题之一。同时,随着体验经济时代的来临,旅游体验也逐渐成为学者们日渐关注和讨论的重要内容和热点之一。虽然国内已对旅游体验的相关问题进行了研究探索,但较多的仍为理论研究,实证研究较少,并且关于旅游体验的核心内容仍然存在许多问题值得探讨。旅游体验给旅游业的启示在于,旅游经营者和管理者要以一种全新的理念来运作,要充分满足旅游者多元化的体验需求。因此,本研究以博物馆旅游和旅游者为切入点,通过对旅游者进行问卷调查研究,采用旅游者个人涉入量表、旅游体验量表以及游后行为意向量表,并通过描述性统计分析、信度检验、效度检验、因子分析、相关性分析、结构方程模型(SEM)以及方差分析等研究方法,进而了解博物馆旅游者个人涉入、旅游体验以及旅游者游后行为意向的现状,分析不同人口特征的博物馆旅游者在个人涉入、旅游者体验以及行为意向之间的路径依存关系,以期为博物馆旅游业的发展提供一些理论依据和建议。本研究通过对数据的整理以及实证分析得出以下结论：1、旅游涉入度由三个维度构成,分别为“重要性”、“愉悦性”“象征性”；旅游体验由五个维度来衡量,依次为“生理体验”、“心理体验”、“求知体验”、“审美体验”以及“社交体验”；旅游者游后行为意向由三个维度构成,分别是“推荐意愿”、“重游意愿”以及“分享意愿”。2、不同人口统计特征的旅游者在个人涉入、旅游体验以及游后行为意向三个维度上呈现出不同的差异性；3、旅游者个人涉入与旅游体验呈显著地正相关关系；旅游体验与旅游者游后行为意向呈显著地正相关关系；个人涉入对游后行为意向的影响关系得到部分验证。本文共分为以下五个部分：第一部分为绪论。阐述了本研究的选题背景、文献综述、研究目的与研究意义；接着对研究的主要内容进行了简单的介绍；最后提出了本文的研究方法。第二部分为概念界定与理论构建。对个人涉入、博物馆旅游、旅游体验以及旅游者游后行为意向等相关概念进行界定,对其衡量标准进行了分析。同时,进一步进行理论的梳理,并在此基础上提出本文的理论构建。第三部分为研究设计。本文为实证研究,方法上主要采用问卷调查的方式,对三个变量的关系进行假设。第四部分为数据统计与分析,对于回收的有效问卷,利用SPSS统计工具以及结构方程模型(SEM)进行定量统计与分析。最后一部分为结论和讨论。通过实证调查研究,得出本文的研究结论,并指出了本文的创新之处；通过对博物馆旅游者的分析,对安徽省博物馆旅游业的经营和发展提出一些建议。更多还原

【Abstract】 With the continuous development of tourism and leisure, Chinese tourism industry gradually dominated to enjoy a wide range of leisure and cultural tourism from the traditional single tourism. Museum Tourism is an important way of cultural tourism. On the other hand, with the advent of the experience economy era, travel experience and content is becoming an important focus of attention of scholars and discussion. Although the country has experience on issues related to tourism were studied to explore, but more research is still theoretical, few empirical studies on tourism and the core experience still many problems worth exploring.Therefore, this study tour to museums and tourists as a starting point, through the tourist questionnaire study, the use of scale involved in tourism, tourists and tour experience quality scale after scale behavioral intention, and through descriptive analysis, reliability and validity analysis, factor analysis, variance analysis and structural equation modeling (SEM) and other research methods, and to understand the personal involvement of museum visitors, tourists and tourist experience the status quo after the tour behavioral intention, analysis of different demographic Museum tourists personal involvement, path dependencies and quality tourism experience between behavioral intention, to provide some theoretical basis and recommendations for the museum tourism development.This study of the collation of data and empirical analysis the following conclusions:1. The degree of involvement by the tourism constitute the three dimensions, namely "importance", "pleasantness", "symbolic"; the quality of the tourism experience to measure five dimensions, namely "physiological experience", "psychological experience", "knowledge experience", "aesthetic experience" and "social experience"; tourists travel after behavioral intentions constitute the three dimensions, namely the "willingness to recommend", "revisit intention" and "willingness to share".2. With different demographic characteristics of the individuals involved in the tourists, travelers experience the quality and behavioral intentions after the tour showed differences on different dimensions.3. Personal involvement of the tourism experience quality was significantly positive correlation; the quality of the travel experience for tourists after travel behavior intention was significantly positive correlation; personal involvement of travel behavior after intention affect the relationship was partially verified.This paper is divided into five parts:The first part is an introduction. It describes the research background, purpose and significance; then the main content of the study was brief; Finally, the research methods.The second part is the concept definition and literature review. Personal involvement, museum tours, travel experiences and quality of tourist travel behavior after intention related concepts are reviewed, and of the sort and summarize the research status at home and abroad,and on the basis of established research ideas.The third part is the study design. In this paper, empirical research on methods using questionnaires, to make assumptions about the relationship between the three variables.The fourth part is the statistical data and analysis for effective questionnaires collected using SPSS statistical tools and structural equation modeling (SEM) for quantitative and statistical analysis.The last part is the conclusion and discussion. Through empirical research, we draw a series of conclusions and pointed out the innovation of this article; the museum by tourists analysis of Anhui Museum management made recommendations.更多还原