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战略联盟在电梯制造业存货管理中的应用研究

The Application of Strategic Alliance in the Elevator Manufacturing Inventory Management

【作者】 吴昊

【导师】 周泽将;

【作者基本信息】 安徽大学 , 工商管理, 2016, 硕士

【副题名】以拟新三板挂牌的A公司为例

【摘要】 目前,中国的电梯制造行业发展态势良好,中国的电梯产销量均超过全世界总产销量的三分之二。然而伴随着现阶段房地产行业的不景气,电梯制造行业的高利润时期已经结束,现阶段的电梯制造行业已经逐渐显现出产量过剩的一面,企业之间的竞争也偏向以价格战为主。由于电梯制造行业的特殊性,其存货占企业总资产的比重往往会高达百分之三十到六十,在这一特殊情况下,电梯行业应该着重于企业自身的存货管理,通过降低存货成本的方式提高企业自身的盈利能力。然而传统的存货管理有其局限性,如果加入战略联盟的思想,往往会产生“1+1>2效应”。本文共分六部分,各部分的具体内容如下。第一部分:引言。首先阐述了文章的研究背景和研究意义,然后将国内外有关战略联盟和存货管理的文献进行归纳、梳理,最后确立文章的研究方法、研究思路以及创新之处。第二部分:相关概念界定与基础理论。本部分首先介绍了ABC、EOQ、MRP、JIT、VMI等存货管理模式的主要内容及发展过程,然后介绍了战略联盟的几种主要模式。第三部分:电梯制造业存货管理方法的选择分析。针对电梯制造业进行存货管理方法的选择分析,并根据六家已挂牌的电梯制造业企业的实际情况进行行业对比,得出行业存货管理的难点及原因,以及改善方法。第四部分:A公司案例分析。首先根据A公司的供应商、客户、物流、同行竞争四方面设定战略联盟策略,然后结合适应电梯制造行业可行的存货管理方法,分析哪些风险与问题是现有存货管理方法不足以应对的,需要引入战略联盟思想进行改善。第五部分:通过战略联盟加强存货管理方法的建议与措施。首先表述需要引入战略联盟思想的原因,其次通过分析需要建立怎样的战略联盟结合存货管理方法能够使A公司的存货成本得到更好的控制,构建“适应A公司的最优化的战略存货管理方法”,最后增强其行业竞争力,达到将企业做大做强,形成规模效益的目标。长期进行价格战的情况下,各电梯制造业企业不断挤压自身的利润空间,甚至沦为亏损经营状态,不利于电梯制造业的长期健康发展。本文主要针对拟挂牌上市的A公司的存货管理现状,建立一条最适宜A公司的战略存货管理方法。通过降低存货成本、把控存货风险提升利润空间,以达到在行业领域里实现自身竞争力的目的。

【Abstract】 At present, the situation of China’s elevator manufacturing industry developed well. China’s elevator production and sales are more than two-thirds in the world’s total output. However, the elevator manufacturing profitable period has passed with the recession of the current real estate industry. At this stage, the elevator manufacturing industry has gradually showed an excess production side and the competition among enterprises is also plays price war more. Due to the particularity of the elevator manufacturing industry, the proportion of the total assets will often be as high as thirty to sixty percent of the company’s total assets. In this particular case, the elevator industry should focus on the inventory management of enterprise itself, through the way of reducing inventory cost to improve the profitability of the enterprise itself. However, the traditional inventory management has its limits, if the company can join the strategic alliance, which will tend to produce "1+1> 2 effect".The dissertation is divided into five parts and the specific contents of each part are as follows:The first part, introduction, which firstly describes the research background and research significance of the study. Secondly summarize and comb the literature of strategic alliance and inventory management domestic and abroad and finally establish research methods, research ideas and the innovation of the article. The second part, expounds the relevant concepts and basic theory of inventory management and strategic alliance, which firstly introduces the main contents and development process of the ABC-Analysis, the Economic Order Quantity, the Material Requirements Planning, the Just in time and the Vendor Management Inventory. Secondly, introduces several main modes of strategic alliance. The third part, the analysis of elevator manufacturing inventory management methods, according to the selection and analysis of inventory management methods in the elevator manufacturing industry, and carry out industry comparison based on the actual situation of the six listed elevator manufacturing enterprises, which analyzes difficulties, reasons and the method of how to use inventory management method to improve. The fourth part, the analysis of A company’s case. First of all, introduce the company according to the four ways of a company’s suppliers, customers, logistics and peer competition to set the strategic alliance. Secondly, which is based on the elevator manufacturing industry and feasible method of inventory management, to analysis the risks and the problem that existing inventory management method is not enough to deal with, which need to introduce strategic alliance to improve. The fifth part, the suggestions and measures of strengthening inventory management methods through strategic alliance. Firstly, describes the cause of the need to introduce strategic alliance ideas. Then, through the analysis of establishing the strategic alliance with the inventory management method can make A company’s inventory cost get better control and building "adaptive optimization strategy of A company inventory management methods". Finally, strengthen its industry competitive power to achieve bigger and stronger enterprises and form the target scale.In the case of long-term price war and under the condition of elevator manufacturing enterprises, the elevator manufacturers continue to squeeze their profit margins, and even become a loss management state, which is not conducive to long-term healthy development of the elevator manufacturing. This paper mainly aimed at the present situation of the A company to be listed on the stock management to establish the most suitable strategic alliance of inventory management method for the development of A company. Through the way of controlling the inventory risk, implementing the correct inventory management method and reducing inventory cost to improve profit space and to achieve the purpose of realize own competitiveness in industry field, which is the correct development direction of the elevator manufacturing.

  • 【网络出版投稿人】 安徽大学
  • 【网络出版年期】2016年 10期
  • 【分类号】F426.4;F274
  • 【被引频次】1
  • 【下载频次】871
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