【作者】 李峰；

【导师】 赵树宽；

【作者基本信息】 吉林大学 ， 运营优化（专业学位）， 2015， 硕士

【摘要】 近年来,随着我国经济的快速发展,人们的物质生活水平大大提高和改善。人们的物质生活需要得到满足,更多的目光越来越多投向精神和文化需求。博物馆成为历史和文化的重要载体,在传播文明的遗产,传统文化知识、文化多样性等方面起着重要的作用,所以参观博物馆,人们逐渐养成一种重要的文化消费,博物馆旅游产业也将上升。随着博物馆旅游的出现,越来越多的人进入博物馆,人们关注博物馆专业知识的同时,更希望永远快乐的回忆过去,博物馆和博物馆文化,为丰富人们的业余生活提供一个全新的尝试。博物馆为本文的研究现象,本文试图定义沈阳工业博物馆的具体运营模式分析,并与国外优秀博物馆的对比研究,为沈阳工业博物馆开展全新的运营机制,进行更深层次的分析思考。全文共分六个部分:第一部分,为绪论,该部分非常重要,属于课题的来源部分,其重点分析了目前国内、国外博物馆市场化的成功案例。第二部分,为工业博物馆基本概述及相关理论知识,该部分采用多学科综合的方式进行论述,其中包括博物馆学相关理论,经济学相关理论。第三部分,为沈阳工业博物馆发展的现状分析,因为本文选取的对象为沈阳工业博物馆,所以需要详细研究目前沈阳博物馆的发展情况以及国外成功案例的博物馆发展情况。第四部分,为沈阳工业博物馆市场化运营方案优化,本章主要是将研究方案与当地的文化、政策相结合,提出的运营模式。第五部分,为沈阳工业博物馆优化方案实施部分,从运营模式的创新角度以及建设角度出发,提出适合沈阳工业博物馆市场运营的实施对策。第六部分,主要是总结部分,主要论述本研究的整体路线,并且从优势和不足两个方面进行论述。更多还原

【Abstract】 Museum collection of creative products for collection and cultural development has very important value, is not just a museum as a kind of propaganda, or into an important means of public museum, is also a museum walk into an important platform of People’s Daily life. With the emergence of museum tourism industry and the development, more and more people hope to receive the baptism of a culture, want to obtain the unknown knowledge of appreciation, more vision exhibits to hope the happy memories for creatives. This article focuses on the operation mode of the marketization of the museum, and study in shenyang industrial museum as an example, mainly from shenyang industrial museum preparatory stage to build phase, by commissioning stage to promote the stage again.Stated in the first part, this part is very important, part of the source of the subject, focusing on analysis of the current domestic and foreign museum marketing success stories.The second part, for the shenyang industrial museums related theoretical research, this part, the essay discusses the way of using multidisciplinary comprehensive, including museology related theory, economics theory.Museum of the third part, for the shenyang industrial development present situation analysis, because this article selects the object for shenyang industrial museum, so I need a detailed research is the development of shenyang museum and the museum of development of the foreign successful cases.The fourth part, for the study of the museum of shenyang industrial marketization operation scheme, this chapter will mainly study scheme combined with local culture, policy, put forward the operation mode.The fifth part, safeguard measures and countermeasures for the shenyang industrial museum, from the Angle of the innovation of the operation mode and construction perspective, put forward suitable for museum of shenyang industrial market operation of the implementation of the countermeasures.The sixth part, mainly summarizes part, mainly discusses the whole course of this study, and discusses from two aspects of advantages and disadvantages.更多还原