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面向满意度的人性化产品服务系统研究

Study on Humanized Product Service System for Customer Satisfaction Index

【作者】 刘伟

【导师】 檀润华; 曹国忠;

【作者基本信息】 河北工业大学 , 设计艺术学, 2015, 硕士

【摘要】 工业社会的到来,深刻的改变了人类社会的面貌,为我们带来了丰富的物质与巨额的财富。不幸的是,享受财富的同时,我们的环境也遭受着前所未有的破坏。整个社会正处在不可持续的边缘,人口问题、资源问题、污染问题正严重制约着经济的发展和社会的和谐进步。当前,唯有秉承可持续的发展观,深入分析和研究可持续设计的方法与策略,不断进行模式创新与技术革新,才能保证人类社会的健康发展。正是在这一背景下,掀起了服务经济的浪潮,倡导以服务化取代物质化,通过服务措施的展开和商业模式的创新,大幅提升用户的满意度,带来更好的环境表现。服务经济的优势与发展潜力远远超过传统的产品经济,支持和推动服务化转型,是实现我国制造业转型和产业升级的必然选择和有效途径。设计和构建产品服务系统(Product-Service System,以下简称PSS)是一项有效地可持续设计策略,在一定条件下能够实现产品的减量,减小对环境的影响,同时利用服务的特性收获更高的用户满意度。本文以PSS设计为核心,研究了以下几方面内容:1、PSS的类型选择问题。通过分析研究国内外相关案例,探讨了产品生命周期与PSS设计的关系,提取了生命周期各阶段中的相关要素,总结归纳了PSS的类型选择的依据,并最终构建了基于生命周期各阶断要素分析的PSS类型选择模型;2、PSS设计流程。在PSS类型选择模型的基础上,对服务设计的策略、方法、工具与流程进行了深入研究。整合梳理了PSS的系统结构,同时结合生命周期理论在PSS中的应用,提出了PSS概念设计流程,用于指导现有产品系统向PSS转变;3、以Canon单反数码相机租赁服务概念设计为案例,展开PSS设计,构建了服务系统图和服务蓝图,对用户界面进行了设计,最后通过用户满意度问卷的形式,对设计结果进行评价。通过实例的设计,来验证理论的真实性和可行性。

【Abstract】 The advent of industrial society has changed the face of human society profoundly and brought the rich material and wealth for us. Unfortunately, with the enjoyment of wealth, our environment is suffering unprecedented destruction. The whole society is in the unsustainable edge, the population, resource problem and pollution is seriously restricting the economic development and the harmony of our society. At present, only by adhering to the concept of sustainable development, in-depth analyzing and studying the ideas and strategy of the sustainable design, continuous mode innovation and technological innovation can ensure the healthy development of human society. It is in this context, we set off a wave of service economy advocating the service substitution for the material and using service innovation action and business model to improve the customers` satisfaction bringing better environmental performance. The Advantages and development potential of the service economy is far more than the traditional product economy model, it supports and promotes the service transformation realizing the inevitable choice and effective way of manufacturing industry transformation and upgrading of industry model in China.The design and construction of product service system(hereinafter referred to as PSS) is an effective and sustainable design strategy, which can realize the product reduction under certain conditions, reducing the impact on the environment and utilizing the characteristics of service and receiving higher customer satisfaction. This paper taking PSS as the core design, studies the following contents:1. Propose the model of type selecting of PSS. Through the analysis and research of domestic and foreign related cases, discussing the relationship between product life cycle and PSS design, extracting the relevant elements of the life cycle stages and summarizing the PSS type choice on the basis of summing up, finally constructs the type choice model of PSS based on factor analysis of each stage of life cycle;2.Propose the design flow of PSS. On the base of type selection model of PSS the author deeply studied service design including the strategy, method, tool and process. It integrates and combines the system structure of PSS combining with the application of life cycle theory in PSS and putting forward PSS concept design process guiding the existing product system transition to PSS;3.With the Canon digital SLR camera rental service concept design as a case, the author designed a service system map, a service blueprint and some related user interfaces, finally using the customer satisfaction questionnaire to evaluate the design results verifying the feasibility and the authenticity of the conclusion.

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