【作者】 刘涛；

【导师】 葛禄青；

【作者基本信息】 中国海洋大学 ， 工商管理（专业学位）， 2015， 硕士

【摘要】 随着我国经济新常态的到来,烟草行业所面临的国内外销售环境压力越来越大,需求拐点的临近也是烟草企业“两烟”生产经营面临的一大难题。如何发挥烟草专卖制度优势,做好“三件大事”,就成了烟草企业管理者面临的一大挑战。基于烟草行业的专卖专营体制,以山东省烟草专卖局内部专卖管理监督模式为研究对象,阐述了内部专卖管理监督工作在烟草行业的重要性和现实性,采用系统论方法,借助有关文献,通过深度访谈法,结合问卷调查、市场调研和检查考核了解的情况,报告了山东烟草内部专卖管理监督模式的现状,从而指出了山东烟草内部专卖管理监督工作中存在的思想认识片面、制度建设滞后、市场基础薄弱、内管人员素质不高、长效机制不全等问题,并分析了产生这些问题的根本原因,包括烟草行业的特殊体制因素、缺乏对内部专卖管理监督重要性的认识、不能够正确看待规范与发展的关系等。综合运用定性和定量的方法,对山东烟草内部专卖管理监督目标、原则、思路进行了优化设计,重新设定了目标、思路和原则,根据事情发生的时间顺序,对“事前分析法”、“问题比照法”和“数据倒推法”等三个监督方法和途径进行了研究,并进行了风险评估。鉴于对山东烟草内部专卖管理监督模式存在问题的分析,提出了优化和完善山东烟草内部专卖管理监督模式的保障措施。只有科学合理的内部专卖管理监督模式并发挥作用,才能切实维护国家利益和消费者利益,树立责任烟草、诚信烟草、守法烟草、和谐烟草的良好形象。更多还原

【Abstract】 With China’s economy stepping into the "new normal" phase, the tobacco industry is facing with more and more serious sales situation at home and abroad. In the meantime, the approach of the demand turning point confronted the cigarette industry and tobacco farming with bigger problems. Therefore the administrators have to take the challenge of how to exert the advantage of tobacco monopoly system, making a difference on tobacco production, cigarette marketing and internal standard management as well.Based on the monopoly franchise system, this paper is mainly about the study on the mode of internal monopoly management and supervision carried out by Tobacco Monopoly Bureau in Shandong Province. It states the importance and reality of the internal management and supervision of tobacco industry. The method of System Theory is adopted in the paper, which is based on the precious research, it analyzes the present situation of internal monopoly management and supervision system by means of in-depth interview, questionnaire, inspection, investigation and assessment, indicating one-sided perspective, the backward construction of system, the weak market foundation, the low quality of the internal management personnel and the incomplete long term system. The fundamental reasons for these problems are also analyzed, including special institutional factors in tobacco industry, the lack of awareness of the importance of internal monopoly management and supervision and the correct view of the relationship between the regulation and development, etc.This paper comprehensively uses the qualitative and quantitative methods to optimize and redesign the objectives, principles and development planning of the internal monopoly management and supervision of tobacco industry in Shandong Province. According to time sequence, three principles of supervision, method of analysis approach beforehand, method of contrast and method of backward inference are studied and risks are assessed in this paper.In view of the analysis of the existing problems in the mode of internal monopoly management and supervision of tobacco industry in Shandong Province, it presents the safeguard measures of optimizing and improving the mode. Only in scientific and reasonable mode can the national interests and the interests of consumers be firmly protected, thus establishing a good image of the tobacco industry with responsibility, honesty, obeying laws and harmony.更多还原