【作者】 杨欣；

【导师】 戴利朝； 邱新有；

【作者基本信息】 江西师范大学 ， 传播学， 2015， 硕士

【副题名】由印尼留学生对赣文化认知现状引发的思考

【摘要】 作为中华文明的重要组成部分,赣文化素有“物华天宝,人杰地灵”美誉。近年来,得益于改革开放和“文化强省”战略的实施,赣文化的发展活力逐渐增强,其在海内外的形象逐渐鲜活。异域人士如何看待赣文化?其文化认知与文化传播之间的关系如何?印尼留学生对赣文化的认知,是探讨文化传播相关问题的极佳案例。在中国和印尼建交65周年之际,选择印尼留学生作为研究对象具有更为特殊的意义。从深度访谈和问卷调查的资料分析来看,印尼留学生对赣文化的认知整体水平较低,留学生对赣文化中的特色文化了解有限,其文化认知存在年龄、专业、年级、学习中文时间的长短和在江西生活时间的长短等方面的分化。基于传播学视角的解读,造成留学生上述认知状况的原因在于:从传播主体来看,文化传播者自身素质不高,且尚未形成传者的合力;从传播内容来看,内容的欠丰富性已严重影响传播效果;从传播渠道看,网络等新媒体中有关文化部分的信息数量和质量有待提高。从受众来看,留学生由于时间有限,接触和参与度有限,对赣文化的认知主动性和兴趣还有待提高。为实现更有效的传播,提升海外留学生的文化认知水平,应着力完善赣文化传播的机制和策略。首先,完善文化传播保障机制和产业发展机制,构建良好的文化传播环境;其次,完善文化资源的整合创新机制。通过理论研究和课程创新、传统元素的传承和外来养分的汲取来有效实现整合创新;再次,建立多种渠道的共同助推机制。通过传统媒介的革新助推,媒介融合、新兴媒介强力助推来达到多元渠道的组合效用;最后,完善传播的人才培养机制和效果反馈机制。通过培养高素质传播人才,全方位感知赣文化并且注重反馈机制,从而进一步打造赣文化的名片。更多还原

【Abstract】 The Gan(Jiangxi) culture is an important part of Chinese civilization since ancient times,is known as a land of attractive resources and magical power and a birth place of creative minds and gifted talents. After the reform and opening up, the central government attaches great importance to culture construction, under the “province of prosperous culture” strategy, the development of the Gan(Jiangxi) culture renews vigor,It appears vivid and lively image at home and abroad gradually. How do other people think about the Gan(Jiangxi) culture? How is the relationship between the cultural cognition and cultural communication? Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture is an excellent case study of issues related to cultural communication.In the 65 th anniversary of the establishment of diplomatic relations between China and Indonesia, the choice of Indonesian overseas students as the object of study has a more special significance.This article objectively reflect the Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture through the questionnaire survey and case interview.Look from whole, Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture is low. The essence of the traditional culture in the cultural treasure is the weak part in the cognition. There is little difference between ages, grades,genders and majors, the length of time of learning Chinese and living in Jiangxi have direct relationship.The analysis of questionnaire data and face-to-face interview material is a depth understanding of problems of cognitive condition. First,The main channels for students to obtain informationdid not form a cohesive force. Second,communication form and content is not abundant enough to expand influence. Third, the quantity and quality of works about culture needs to be improved. Fourth,since the limit of time and chance to participate in the activities,they are lack of initiative and interest.Based on the above analysis, the author puts forward some effective suggestions for the improvement of the Gan(Jiangxi) culture communication mechanism and strategy. First of all, to improve the communication of culture industry development mechanism and guarantee mechanism.Vigorously develop the cultural communication enterprise and good environment, and realize the interaction and integration of cultural industry and tourism industry. Secondly, perfect the mechanism of cultural resources integration and innovation is necessary. The effective realization of the drawing theory research and curriculum innovation is important, the traditional elements of inheritance and the external nutrient need to integrate and innovate. Again, the establishment of multiple channels is useful to boost mechanism. Through the reformation of traditional media, new media, media convergence, a strong boost to achieve the combination of utility of multiple channels will appears. Finally, to improve the personnel training mechanism and feedback mechanism. Through the training of high-quality talents of all-round communication, perception of the Gan(Jiangxi) culture and pay attention to the feedback mechanism, so as to build the Gan(Jiangxi) culture card further.更多还原