【作者】 欧丽萍；

【导师】 胡峰；

【作者基本信息】 广西大学 ， 工商管理（专业学位）， 2015， 硕士

【摘要】 随着超级市场、仓储式商场、电商各种新业态的迅猛发展,特别是国内电商的崛起,以及地产百货凭借着场地和物业的优势,遍地开花,传统的百货商场也受到了巨大的冲击,客流减少,业绩下滑,转型,将成为百货零售店生存之道,那么,面临严峻的新挑战,探索生存之道和转型之路,需要做什么准备,用什么来保障转型成功,更是百货企业担忧的问题,为解决商业模式的问题,很多百货零售开始引入各种培训,希望通过培训找到解决企业困境的方法,寻求适合自己的商业之路,但是由于国外培训行业对百货零售的研究较少,很多培训引进来的时候,企业很热闹,员工很激动,而培训结束后,企业仍然茫然,员工依然没有进步。本文通过分析MZD百货公司公司在转型过程中遇到的人力资源瓶颈,分析卖场管理人员培训管理存在的问题,根据问题进行培训管理改进研究。培训管理改进研究包括了培训需求分析、课程设计、计划制定、培训师队伍建设、培训组织与实施五大内容。在研究过程中,运用最新的培训理论知识,通过分析MZD百货公司公司卖场管理人员培训需求,根据培训需求进行KAS三大培训内容分析,研究了卖场管理人员以KAS三大内容训基础培训课程。在设计过程中运用资料分析法、问卷调查法、访谈法等方式并结合笔者在该公司工作多年的研究进行,使所设计的培训管理与MZD公司的实际需求实现匹配,成为MZD公司可以直接投入实施的培训项目,为企业日后开发其它课程体系提供了理论、工具和方法指导,具有长远的指导意义。更多还原

【Abstract】 As rapid development of supermarkets, warehouse stores,electronic commerce, especially the rise of Domestic e-commerce,and commercial property with the advantage of place and the property, are blooming everywhere,as a result the traditional department stores have been great impact,result in passengers reducing,the decline in performance,under the circumstances,the way of department stores existence is - transformation.so grim new challenges, to explore the way of existence and the path of transformation, what needs to be done,with what to protect the transformation is successful, but also concern department enterprises, in order to solve the problems of the business model, a lot of department store retail began to introduce all kinds of training, hope to find a way to solve the enterprise plight through training, the road to seek for their own business,but because of foreign training industry of retail research less,a lot of training to business is jollification, staff very excited, and after the training,the enterprise is still blank,employees still no progress.In this paper, through the analysis of the bottleneck of human resources which encountered in the transition process,analysis the problems in the training management of the store,according the problem,Research the improvement of training management.Training management improvement study included:Training needs analysis, courses design, training plan, the organization of training teachers,training organization and Implementation.Use theoretical knowledge of the latest training analysis on MZD department store management personnel training needs,to obtain the knowledge, attitude, ability(KAS) training content,with KAS content,to study on training course.In the design process,I use the data analysis,questionnaire investigation,interview method,etc,comprehensive study I work in the company for many years,make the designed training system matching with MZD department store’s actual demand.This training system can be directly used by MZD department store;The training system for the enterprise development in the other curricula provides the theory, tools and methods to guide, it has long-term significance.更多还原