【作者】 陈伟；

【导师】 胡建绩；

【作者基本信息】 复旦大学 ， 高级管理人员工商管理（专业学位）， 2013， 硕士

【副题名】基于中国建筑业发展的思考

【摘要】 在中国改革开放的大背景下,中国迎来了他30年的高速发展,建筑业作为国民经济支柱产业之一,见证和经历了这个时代的变迁,在未来的20-50年之内,中国政府将通过城镇化建设、西部大开发以及为适应地域经济发展的基础设施建设作为拉动经济发展的引擎之一,中国的建筑业将再次进入高速发展的通道,面对社会发展中产生的资源问题、环境问题、社会文化问题等,可以肯定这些社会发展中产生的问题将对今后的建筑业发展方向产生巨大的、决定性的影响,因此未来的建筑将以绿色、低碳运营为标准是未来发展的主流,在机遇与挑战并存的背景下,作为一家传统的建筑业施工企业如何正确把握未来建筑业的发展方向,并结合南通中南建工设备安装有限公司的自身发展定位和目标,制定出能够符合市场发展方向的发展战略和策略,实现技术、管理、服务、成本控制等方面的升级,是实现企业健康、持续发展的必经之路。本篇论文通过六个章节对上述的问题和发展战略、策略进行分析和总结。首先是通过理论框架和文献资料对企业发展战略的理论进行了分析,通过分析重点突出企业核心竞争力的理论思想,熟悉和运用相关理论的技术方法,为本论文讨论的问题奠定理论基础。其次对国内外建筑业发展战略的基本方向和模式进行分析和对比,以及对近年来全球性的金融、环境、资源问题对建筑业发展产生的影响进行分析,梳理和总结未来建筑业发展方向,结合这些问题的分析为本企业在制定发展战略和策略提供指导性的意见。其三,通过五力模型和SWOT模型,对本企业的所处的宏观环境、行业竞争环境、企业内部环境进行分析和研究,从而清晰的显现出目前我们所处环境,进而为制定有针对性的战略和策略提供有利的依据。最后,通过上述的分析研究,从战略定位、目标、途径和经营策略方面制定本企业未来的战略,并从战略的角度紧扣做什么、怎么做、谁去做三个核心问题,确保战略的完整性、有效性、可行性。更多还原

【Abstract】 Since the Chinese reform and opening-up policy was initiated, China has ushered in his 30 years of rapid development. the construction industry, which is one of pillar industries of national economy in china, witnessed and experienced the changing times. In the next 20-50 years, China Government will take the urbanization, the western region development and the infrastructure construction of regional economic development as one of the engines driving economic development, then, China’s construction industry will develop rapidly again. In the face of the resource issues, environmental issues, social and cultural issues arising from the social development, it is sure that these issues will have a huge and decisive influence on the development of the future construction industry, and green, low carbon operation will be the mainstream of future architectural development. In the context of opportunities and challenges, as a traditional construction enterprises, grasping the future direction of development of the construction industry properly and formulating the development strategy and tactics to meet the market development combing with Nantong Zhongnan construction equipment Installation Co. Ltd’s positioning and self-development goals to achieve the upgrade of management, technology service and cost control is the only way which must be passed to realize enterprise’s sustainable development of health.This paper includes six chapters to analyze and summary the above issue of development strategies and policies.First, the paper analyzes the enterprise development strategy theories and focuses on analyzing the theory of the core competitiveness of key outstanding enterprises through the theoretical framework and the literature to be familiar with and apply relevant theories of technical methods. These are the paper’s theoretical basis of the problem.Secondly, by analyzing and contrasting the basic direction and pattern of domestic construction industry development strategies, and the influence which the recent global financial, environmental and resource issues impact on the construction industry, the paper collates and summarizes the future direction of development of the construction industry and to provide guidance to the enterprises to formulate development strategies and tactics.Thirdly, by using the five forces model of and SWOT model, the paper analyzes and researches the macro-environment, industry competitive environment, internal environment to provide the advantageous basis for formulating strategies and tactics.Finally, basing on the above analysis, this paper considers that the enterprises should formulate the future strategy from the strategic positioning, target, way and the management strategy. From a strategic point of view, three core issues, that is what to do, how to do and who to do, will ensure its integrity, validity and feasibility.更多还原