【作者】 李欣；

【导师】 沈祖祥；

【作者基本信息】 复旦大学 ， 旅游管理， 2014， 硕士

【摘要】 旅游业的快速发展和人们多样化的旅游需求催生了夜旅游这一新的旅游模式。桂林《印象·刘三姐》的成功凸显了夜旅游的的经济和社会效应,夜旅游被视为旅游业发展中一个新的增长点,拥有巨大的发展潜力。随着国内越来越多的旅游地开始关注夜旅游,并纷纷积极地开发夜旅游市场,如何避免盲目开发夜旅游,夜旅游如何创新发展成为值得关注的问题。本文从这一问题出发,通过理论梳理和现状总结,对夜旅游的创新发展进行了系统研究。全文共分为七章。第一章介绍了研究背景、研究意义、研究内容、研究方法及创新;第二章主要对国内外夜旅游相关研究进行回顾总结,为后文的分析研究奠定理论基础；第三章主要对发展现状进行归纳总结,总结了夜旅游的发展概况和存在问题；第四章通过对夜旅游的产生条件,概念界定和特征的再思考和再认识,对基本理论进行深化,明确什么是夜旅游的问题；第五章概括发展夜旅游的三大战略价值、明确了夜旅游创新发展的三大战略,并归纳了夜旅游呈现的五大趋势；第六章对夜旅游产品以及发展模式进行创新性设计,第七章选取了松江为案例研究其夜间发展的策略,指出其未来发展思路。更多还原

【Abstract】 The rapid development of tourism and the diversity of travel requirements lead to a new tourism type which is night tourism. The show in Guilin called Impression Liu Sanjie shows the great economic and social effect of night tourism, and it becomes a new growth point in tourism development with huge development potential. As more and more domestic tourism areas give special attention to night tourism and develop night tourism market actively, how to avoid developing night tourism blindly and how to make innovations in development of night tourism become the concerns worth paying attention to. The paper studies this issue from this point, according to the literature review and current status in reality, makes a systematic research about the innovative development of China’s night tourism.There are seven chapters in this paper. The first chapter introduces the background, meanings, contents, methods and innovation of this research; the second chapter introduces the current situation of the researches in China and abroad, which makes a theoretical basis of the further analysis; the third chapter summarizes the current status in reality, and points out the stages, achievements and weakness of night tourism; the forth chapter deepens the basic theory of night tourism by thinking over its development condition, discussing the concept definition and the characteristics, and trying to clarify what the night tourism is; the fifth chapter points out the strategic value of night tourism development, suggests three strategies for that, and also summarizes five trends of that; the sixth chapter makes the innovative design of its products, and development pattern; the seventh chapter uses the Songjiang District as a show study and gives a series proposals to develop its night tourism.更多还原