【作者】 高远；

【导师】 周劲波；

【作者基本信息】 广西师范大学 ， MBA， 2015， 硕士

【摘要】 现代企业及项目的管理过程中,创新已成为支撑企业不竭发展的源动力,以不断创新的思维贯穿在整个管理的演进中,才能使得企业的发展升级贴合于市场环境和经济状态的不断变迁,才能使企业的运作和模式更符合于行业需求,从而保证企业的盈利性和长期性。尤其企业面对外部环境,如行业发展、市场需求、技术变革等关键因素的大幅度变化时,极有可能对企业现有项目产生客观制约,进而影响内部管理运行,相互循环制约企业的正常发展运营。在这种状态下,企业为了迎合程度较高的变化,管理上所需要的创新程度也会相对较高,促成的企业管理架构、模式和运营流程的创新改变程度也更高。在持续改革开放多年,国内整体经济水平发展迅速的环境下,国内的通信行业发展也呈现出一个前所未有的高速阶段。在这个行业背景下,国内的通信业技术水平不断提升,通信企业的发展变化速度也在经历一个空前的快速演变时期。随着4G技术的商业应用,以及各运营商在网络建设、投资采购等方面的管理上不断做出新的改变,使得国内通信行业整体市场在这样的历史阶段,受技术和管理层面的因素所影响,也在不断的发生着变化,而行业市场的变化使得通信企业也需要不断创新。通过企业各层面的不断创新,尤其在管理层面的创新引导企业自身不断创新发展,从而持续的能应对和适应整个市场环境的不断改变,保持企业自身的经营运作良性状态,以及维持企业的销售业绩和利润率,为企业长期持续发展创造基础。以CA公司为代表的国内通信企业,面对这样的行业市场形式,该如何通过管理上的创新,来应对市场格式形式的改变。在分析基于现行行业状态下市场发展形势和方向,以及CA公司在一直以来的业务发展状态下和演变模式下,是如何发展到原有的管理架构和方式上来,并且针对实际市场环境,深入研究了在管理层面如何的创新,才能适应行业变化的需求。笔者力求将国内同类通信企业现阶段状态下,管理的创新模式作为一个统一的课题来研究,通过各线条客观因素的调查分析,将原有管理模式下与行业技术和市场无法契合的问题点作基础,在规划解决管理问题过程中,构建创新出更为符合潮流和有效的管理模式,为国内的现代通信企业的发展起到有益作用。文章通过在现有企业和项目管理学的理论分析研究基础上,对在国内社会主义市场经济体制下,伴随着改革开放以来的通信行业整体发展因素作调查,尤其在现阶段通信技术发展的典型性状态中,将国内通信市场走向与通信企业管理模式相结合研究,总结出现阶段国内通信企业发展的普遍方向和侧重点,并通过CA通信公司的现实业务经营与管理情况作分析,得出在现有内外因环境下创新的必须性。将CA公司原有管理运营体制针对行业的技术和市场的多方面变化作对比研究,得出相互的矛盾点与相违之处,以此为基础进行公司管理模式的创新,根据现有行业特点设计制订出适应新形势的管理运营体制,并着重考虑可操作性,确保创新成效性。企业在行业市场或技术重大演进的情况下,通过自身管理创新来迎合客观条件的演进,成为企业发展必要的、最有效的方式方法之一,课题经研究和设计出的新管理模式架构,对业内同类企业具有一定现实指导意义。论文过程中笔者主要采用：调查法、观察法、文献研究法、个案研究法、功能分析法、经验总结法等几种方法进行课题研究。主要通过调查法收集通信行业和通信企业管理相关资料,观察法观察行业变迁和企业创新过程中的方式方法,通过文献研究法查阅文献著作中对于企业管理和管理创新方面的成果,以结合运用。通过个案研究法研究CA通信公司管理创新实例。功能分析法在实例研究中分析企业管理各部门功能的运作效能作用,最后以经验总结法结合课题实例研究得出一定的通信企业管理创新指导。更多还原

【Abstract】 During the process of project management in modern enterprises, innovation has become the driving force for enterprise’s inexhaustible devolopment. Only by running the continuously innovative thinking through the whole management evolution can the enterprise upgrade its development to be fitted on constant changing of marketing environment and economic status and can the enterprise’s operation and pattern be more aligned with industry needs, thus ensuring the profitability and longevity of the enterprise.Especially when the enterprise is facing the significant changes in external environment, such as industry development, market requirement, technological change and other key factors, they are very likely to restrict the existing projects of enterprise objectively, thus affecting its internal management and operation, the mutual circulating restrict the normal development and operation of the enterprise. In this state, the enterprise will have a relatively high demand in the degree of management innovation in order to cater for the high degree of change, and the degree of change in innovation of enterprise management architecture, pattern and operation process generated will be higher.Under the environment that the reform and opening-up policy lasts for years and the overall domestic economic level develops rapidly, the development of domestic communications industry is also showing an unprecedented booming period. In this industry background, the domestic level of communication technology has been improving and the pace of change in communication enterprises is experiencing an unprecedented rapidly developing period. With the commercial applications of 4G technobgy and new changes in network construction, investment and procurement and other management aspects constantly made by all operators, the overall market of domestic communications industry is affected by technical and management factors in this historic stage and is continuously changing. And the change in industry market also pushes the communication enterprises to keep continuous innovation. It guides the enterprises in constant innovation and development through continuous innovation in each level of the enterprise, especially the innovation in management level, thus it is able to deal with and adapt to continuous changes in the whole market environment sustainably. Keep the enterprise’s own business operation in a good state and maintain the enterprise’s sales performance and profit margin, to create the foundation for long-term sustainable development of the enterprise.Taking a domestic communication enterprise on behalf of CA company as an example, how does it deal with the change in market formats through the management innovation when facing such an industry market form? After the analysis of market development situation and direction in current status of the industry as well as business development status and evolution patterns that CA company has been adopting all the time, how to develop it into the Original management architecture and mode, and how to made initiative innovation in management level based on the actual market environment are deeply studied, so as to adapt to the demand of industry changes. The author tries to study the current management innovation modes in similar domestic communication enterprises as an unified subject, and constructs and innovates more effective management modes according better with the trend through the investigation and analysis of objective factors of each line and based on the problems that cannot fit themselves well with industry technology and market in the Original management mode during the process of planning to solve management problems, which has a beneficial effect on the development of modern domestic communication enterprises.On the basis of analysis and research on the theory of existing enterprises and project management, the paper makes an integrative research on domestic communication market trend and management mode of communication enterprises and summarizes the general development direction and emphasis of domestic communication enterprises at the present stage along with the investigation on the overall development factors of communications industry since reform and opening up in socialist market economy system, especially in the typical state of the progress in communication technology, and gets the necessity of initiative change in the existing internal and external environment by the analysis of the real business operation and administrative situation of CA company. By the comparative study on C A company’s innovation in the Original management operating systems based on industry technology and market, the author obtains the mutual inconsistencies and contrary points, conducts the initiative innovation in management mode of the company on this basis, designs and develops a management and operation system to adapt to new circumstances according to the characteristics of the existing industry, and emphatically considers its operability to ensure the effectiveness of initiative innovation. In the case of significant evolution in industry market or technology, enterprises catering to the evolution of objective conditions through their own management innovation will be one of the necessary and the most effective way of enterprise development, the new management mode and architecture that the subject researches and designs have a certain practical guiding significance to the similar enterprises in the industry.The author mainly uses the following methods for the subject research in the paper, including investigation method, observational method, literature research method, case study method, function analysis method and experiential summary method and so forth. The data related to the management in communications industry and communication enterprises is collected mainly through the investigation method, changes in the industry and ways of enterprise innovation are observed by observational method, achievements in enterprise management and management innovation are consulted by literature research method for combined application, CA company’s case of management innovation is studied by case study method, the operational effectiveness of functions of each department of enterprise management is analyzed by function analysis method during case study, and finally certain guidance in management innovation of communication enterprises is obtained by a combination of experiential summary method and case study.更多还原