【作者】 杨阳；

【导师】 代迅；

【作者基本信息】 西南大学 ， 文艺学， 2015， 硕士

【摘要】 由《萌芽》杂志的一个“少年作家”到《纽约时报》的“中国最成功的作家”,这十余年中,郭敬明受到很多争议和质疑,但他始终都是出版界、媒体界竞相争逐的焦点。他创作了多部畅销书,其作品引发了广泛的关注,形成了一种“郭敬明现象”。本文以郭敬明文学生产机制为论题,从三个方面进行论述,总共分为五章。第一章为绪论,主要是关于郭敬明的相关研究,包括研究现状、选题意义和本文的研究方法。正文部分由第二、三、四章三个部分组成。第二章主要分析郭敬明文学生产机制的语境,第一节主要从大众消费时代的到来和消费需求的改变这两个宏观角度来分析郭敬明文学生产机制的语境；第二节是从其团队生产模式和消费市场的锁定这两个主观方面来分析其语境。第三章论述郭敬明文学生产机制的内涵,这部分也是论文的主体部分。第一节主要分析其内容生产机制,这一节包括三个方面的内容：作家生产——维护机制、作品生产——包装机制和读者生成——接受机制；第二节主要分析作品出版运行机制,包括作品的版权经营和营销经营两个方面的内容。第四章主要分析郭敬明文学生产机制的启示。第一节主要内容是产业化经营探索,包括以产业链经营为基础,以品牌打造为重点,以资源开发为拓展,以市场营销为主导这四个方面。第二节主要分析这种生产机制的不足和问题。一方面,过分重视市场的导向作用,甚至有“市场为王”替代“内容为王”的发展倾向；另一方面,其作品价值观还需校正。通过本文的探讨,发现郭敬明之所以能够取得商业上的巨大成功,这与其独特的文学生产机制是密不可分的。郭敬明抓住大众消费主义时代来临的历史机遇,迎合大众文化消费需求,利用团队创作模式大规模地进行生产,准确锁定文化消费市场,把握消费主体,积极进行产业化探索,形成一整套比较固定的文学生产机制。此外,我们也要注意郭敬明在成功获取商业利益的同时,也需要校正某些忽视社会效益的倾向。更多还原

【Abstract】 Guo Jingming, growing up from a juvenile writer to "the Chinese most successful writer", elected by The New York Times, has always been successful. In the 10 years, although he was controverted and questioned by many people, he has always been pursued by people in publishing circle and media circle. Even so, he has created many sales legends. Guo Jingming’s publishing of a book can always attract extremely extensive attention and dispute, which has become a "Guo Jingming phenomenon".The thesis, which discusses the literary production mechanism of Guo Jingming from three aspects, includes five parts. The first chapter is introduction, of which main content is about Guo’s relevant research, reviewing the research status and elaborating the selected topic significance and research methods. The body is composed by the second part, third part and fourth part. The second chapter mainly analyzes Guo’s literary production mechanism of the context. From the aspect of the arrival of the era of mass consumption and the change of consumer demand, the first section mainly analyzes the conditions in the two macroscopic angles. From the team production mode and consumption market, the second section mainly analyzes the literary production mechanism of the context in two subjective aspect. The third chapter discusses the literary production mechanism of the main content. This part is a main part of the paper. The first section mainly analyzes its content production mechanism. It includes three aspects of content:The production-maintenance mechanism of writers; the production-packing mechanism of works and the generate-accept mechanism of readers. The second section mainly analyzes the published operating mechanism. It includes the copyright management and the marketing management. The fourth chapter mainly analyzes the enlightenment of the literary production mechanism. The first section is the main content industrialization exploration, including these four aspects:on the basis of the industrial chain management, focusing on brand building, expanding by resource development, dominated by marketing. The second section mainly analyzes the production mechanism of the deficiencies and problems. On one hand, it is importance to guide the role of the market, despite the development tendency of "market is king" instead of "content is king". On the other hand, The work values still need correcting.Through the discussion of this article, we found that the reason which Guo Jingming can obtain huge commercial success is inseparable with its unique literary production mechanism. Guo Jingming seizes the opportunity of mass consumerism era, caters to popular culture consumption demand, uses team to create model for production on a large scale, locks cultural consumer market, grasps the consumption subject, actively explores the industrialization, and forms a set of relatively fixed literary production mechanism. At the same time Guo Jingming obtains commercial interests, he also needs to correct some tendency to ignore the social benefits.更多还原