【作者】 张晓霞；

【导师】 肖条军；

【作者基本信息】 南京大学 ， 管理科学与工程， 2014， 硕士

【摘要】 随着全球经济的蒸蒸日上,科学技术的突飞猛进,人们的物质水平也逐步提高。但是,伴随而来的是环境污染和自然资源短缺,当务之急是找到一条可持续的发展道路。近年来,各国政府加大了对环保问题的监管力度,同时逆向供应链也受到了越来越多企业的关注。本文通过对废旧产品回收再制造这一具有代表性的逆向物流进行研究,基于新产品和再造品无差别定价,建立了由单一制造商和单一零售商组成的闭环供应链Stackelberg博弈模型。与大多现有的文献的不同之处为,大部分学者主要研究结构和回收策略等因素对逆向供应链整体效率的影响,而很少有人去研究政府通过激励机制来协调闭环供应链,同时,关于闭环供应链的契约协调的研究在起步阶段。本文除了引入了政府激励制度对回收决策的影响,还进一步考虑了回收努力成本因素。主要研究分散系统中制造商和零售商的协调结果,得出最优回收率、制造商利润均和政府激励程度密切相关,最后,通过建立收入共享协调机制能使系统总利润达到最优,同时参与成员能共享系统的增益利润,从而整个逆向供应链的经济效益和环境效益都达到最大。其次,通过现有的废旧汽车产品回收行业进行实例分析,强调了构建废旧汽车产品逆向供应链的重要意义。从理论的角度验证了逆向供应链在实际应用中的可行性,同时,通过实例证明了闭环供应链发展的必然性,对我国企业闭环供应链的发展提供了理论支持。最后,对全文内容进行了总结,并提出了未来的研究方向。更多还原

【Abstract】 With the rapid development of the technology and constant progress of the productivity, the material wealth of customers are increased continually, which shortens the life cycle of production constantly, accompanied with the issues like environmental pollution and waste of natural resources at the same time.This paper develops a closed-loop supply chain manufacturing Stackelberg game model with one manufacturer and one retailer under the government incentive system, where the remanufacturing products are undifferentiated with the new ones.This paper is different from much of the extant literature about remanufacturing because they consider the effect of structure and recovery strategy on the system efficiency rather than the coordination mechanism with government subsidy. We mainly focus on the coordination of both the manufacturer and retailer in the decentralized channel, and find that the optimal return rate increases with the degree of government incentives, while the manufacturer’s profit is closely related to government policy. Then we find that the revenue-sharing contract can coordinate the closed-loop supply chain successfully, and the government incentive mechanism system enlarges the Pareto range of the retailer’s revenue share. Then, it makes maximize profits of every member of system when assure benefits of the system, and we can get the multi-win situation for the manufacturer and the retailer.To a certain extent, this paper expands the span and depth of the application of reverse supply chain, and propose some suggestions and theory supported to development of Chinese enterprises in reverse supply chain.更多还原