【作者】 陈明辉；

【导师】 程丽红；

【作者基本信息】 吉林大学 ， 新闻与传播， 2015， 硕士

【摘要】 在移动互联网时代迅速发展的今天，人们不再是单一的个体，微时代中每个人的行为都开始对社会产生影响，科技的发展使人们的思维不再受技术的制约。在21世纪人类发明了一种前所未有的经济体系，以互联网为载体的免费经济体系，在体系中人们用声望与关注度作为交换筹码，并在适当的时候转化为实体经济效益。微电影就是在这种免费经济模式中成长起来的。微电影具有一定的文化承载能力，可以很大程度地反映出人们的网络与生活状态。中国微电影发展的几年间不仅是见证技术革新的过程，同样也是见证网络制度完善的过程。微电影本身只是一种规格相对不固定的视频产品，但在文化多元化发展的今天，中国微电影不仅是一种视频形态，它已经变成集合了电影、商业广告、热点新闻评论、个人与集体意志等内容的载体，成为人们宣泄情感、商家推销商品、组织单位传播思想意志的最佳手段。本文通过多种视角对中国微电影的生存与发展进行深入研究，全文共分为五个章节，第一章对中国微电影进行界定，并分析与梳理从自制视频为主的启蒙时期到微电影全民生产的发展历程与特点。第二章将分析影响微电影生存的内在因素，从微电影制作者的角度进行分析，通过传统行业向微电影业的技术转化，从业者对微电影生产的主观情感影响，微电影概念向日常影像消费领域的拓展，高校实践教学环节的模式转变，四方面内容进行分析。第三章将分析影响微电影生存的外在因素，其中包括：网络媒体对微电影发展的扶植，影响微电影传播的网络环境因素，比赛对微电影发展的促进作用。第四章对微电影得以生存的免费经济体系进行分析。第五章就微电影内容中拟态出的大众网络生活现象进行分析，从这些内容出发探究微电影生存并快速成长的成因。本文以宏观视角对中国微电影的发展历程进行展现，并筛选出具有代表性的案例与现象作为切入点，通过对这些案例与现象的分析来探究中国微电影自身所具备的独特价值。更多还原

【Abstract】 Today, with the rapid development of the mobile internet, people are nolonger single individuals, but behave in a way that will have an influence on thesociety in this micro age. The scientific and technological development of hasfreed the human mind from the restrictions of the technology. In the21stcentury, mankind has invented an unprecedented economic system, which isinternet-based and free. In this system, the reputation and attention receivedby people become bargaining counters, which can be transformed into realbenefits at an opportune moment. It is in such a free economic system thatmicrofilm grows up.Microfilms have a certain cultural carrying capacity, and can reflectpeople’s conditions on the Internet and in real life to a large extent. In itsdevelopment in the past several years, Chinese microfilm has witnessed notonly the process of technological innovation, but also the improvement of thenetwork system. In terms of their nature, microfilms are only a kind of videoproduct with relatively unfixed specifications. However, in this age of culturaldiversification, Chinese microfilms are not simply a video form, but havebecome a carrier of the content of something such as films, commercials, hotnews comments and also personal and collective will integrated together, andthe best means for people to vent their feelings, marketers to sell theirmerchandise and organizations and institutions to publicize their ideas andwill.This paper conducts an in-depth study on the survival and development ofChinese microfilms from various perspectives, and it is drafted of five chapters.Chapter One gives a definition of Chinese microfilms, analyzes andsummarize the development from the period of enlightenment dominated byhomemade videos to the period when microfilms are produced by the masses, as well as the characteristics of the two periods. Chapter Two analyzes theinternal factors which influence the survival of microfilms and microfilm-makersfrom four aspects, namely the technical transformation from traditional industryto microfilm industry, the influence of practitioners’ subjective feelings on theproduction of microfilms, the expansion of the concept of microfilms to the fieldof daily video consumption, and the change in practical teaching pattern ofcolleges and universities. Chapter Three analyzes the external factors whichinfluence the survival of microfilms, which factors include the nurturing ofmicrofilms by network media, the network environment that affects thedissemination of microfilms, and the facilitation of competitions for thedevelopment of microfilms. Chapter Four dissects the free economic systemon which microfilms rely for existence. Chapter Five analyzes the publicnetwork life in microfilms and further probes into the cause for the exist andrapid growth of microfilms.From a macroscopic perspective, this paper displays the developmentprocess of Chinese microfilm, and selects some typical cases and phenomenaas the point of entry, to explore the specific value of Chinese microfilm byanalyzing these cases and phenomena.更多还原