【作者】 韩冰；

【导师】 江莹；

【作者基本信息】 南京大学 ， 出版（专业学位）， 2015， 硕士

【摘要】 本文以国内设计类图书出版为研究对象,时间维度设定在2009年至2014年。在开卷信息技术有限公司制定的图书分类体系中,设计类图书属于第三级类目,是一个较小的类,它所属的一级类目为文艺类,二级类目为艺术类。目前,在全国583家出版社中,涉猎设计类图书出版的有300余家,其中,在设计类图书市场中,码洋占比达到1%的出版社仅有20余家,这20余家出版社的码洋占有率累计超过70%,可以说,它们构成了设计类图书出版的主要力量。2009年至2014年近六年来,设计类新书每年的出版品种在1300种至1800种之间,规模较小。设计类图书主要的读者群体是专业院校的学生、教师,设计研究人员以及设计相关机构的从业人员,读者相对集中。目前,我国的设计在国际上的地位不高,整体的设计水平也与欧美、日等发达国家和地区有较大差距,虽然我国已成为全球设计教育规模最大的国家,设计专业毕业生每年达到几十万人,但真正优秀的设计师和设计人才却匮乏,这也成为了国内设计类原创图书出版不利因素之一。本文主要运用数据分析法、文献分析法和案例分析法,并融合出版学、设计学、语言学、营销学等学科知识对论题进行研究。横向研究与纵向研究相结合,以2009年至2014年近六年的时间为区间,逐一梳理、总结我国设计类图书的出版现状：设计类图书在图书市场上的份额较小,码洋占比不到1%；占据出版前列的几乎都是老牌专业社,格局相对稳定,新面孔难见；室内设计图书和国外设计名家的专著占据着畅销榜前列,本土图书缺位；家装设计类图书销量明显大于其他设计类；设计细分市场中,按照码洋比重来看,排在第一位的是室内设计,第二位是平面设计,第三位是设计综合,排在最后的是产品设计。目前,国内设计类图书出版取得了一些成绩,但也存在着诸多问题,鉴于笔者能力有限,只能选择一二进行分析,问题包括：优秀原创设计类图书匮乏,缺好的作者好的选题；跟风出版较为常见；图书质量良莠不齐；设计类图书分类比较混乱,各机构的分类标准不统一。本文在最后一部分试图找出产生上述问题的根源,并尝试给出提高设计类图书出版质量的策略、建议：做精原创图书的同时适当引进版权,二者结合来共同提升设计类图书的品质；建议政府制定教材审核制度规范教材的出版,建议出版机构成立专家审核委员会为教材把关,作为设计类图书的编辑应提高自身的专业素养；根据设计类图书的自身特点与时俱进,加强与数字出版、多媒介的融合；图书研究机构、出版机构、销售机构宜以《中图法》为分类标准,对设计类图书进行科学分类,还应加强对相关人员的培训等等。本文力图为国内设计类图书出版逐渐走上健康、平稳、可持续发展的道路提供有益的参考。更多还原

【Abstract】 The research object of this paper is the domestic design class book publishing. The Open Book Information Technology co, Ltd, which provides book industry consultation, investigation and research, made a book classification system. In this system, the first grade is literature, the second is liberal arts, and design books belong to the third grade, which is a very small one. In China, more than 300 publishing houses out of 583 are publishing design books, occupying 1% of the book market. From 2009 to 2014, there are about 1300 to 1800 new titles of design books came to the market each year. The reader group of the books are relatively concentrated and stable. They are mainly professional college students, teachers, researchers and practitioners of institutional design. Compared with the European countries, the United States, Japan and other developed countries, China doesn’t have a high statue in design industry yet. The lack of designers results the lack of good writers and good works. With the increase in the need of social development, the number of the colleges setting the design majority has increased up to more than 1000. Therefore, the number of students in design also increases every year. As the result, the publishing organizations publish a large number of design teaching material. However, the quality of these books are of intermingled, and the problems such as the lack of creativity, uniqueness are generally obvious.This paper focuses on the study of the present situation of the publication of the books, using the data analysis, literature analysis and instance. Setting the time dimension from 2009 to 2014, the paper tries to summarize the publishing status of the design books in China. Design books only occupy 1% of the book market, The market share is small, in the book market ministrial accounted for less than 1%, and those which stay at the top list are those classical publishing houses, new publisher seldom appears. Interior design books and foreign famous design class sellers dominate the market. Interior design books, especially the home decoration books sold much better than other design books. Meanwhile, this paper also tries to reveal some present problems of the domestic design class book publishing.For example, good original works are rare, following publishing phenomenon occurs frequently, the quality of design books is intermingled, the classification of the design is not rigorous, even chaotic, etc. This paper tries to find out the reasons and the root of the problems, with comparing the data and analysing the cases. Moreover, the paper also tires to provide strategies about how to solve the problems. Strategies mainly include improving the publishing of original works and importing classic works of foreign masters; enhancing the overall quality of the design class book publishing; establishing textbooks censorship, inviting excellent authors; enhancing the digital publishing and media according to the characteristics of design books; unifying classification standard, training the library staff, in order to further standardize design books classification.This paper is to provide useful reference to lead the publication of design books onto a more healthy, steady and sustainable way.更多还原