【作者】 张平；

【导师】 周刚；

【作者基本信息】 天津大学 ， 高级工商管理（EMBA）， 2014， 硕士

【摘要】 GH水电建设公司是中国水电建设集团下属子公司，隶属国资委管辖，是在集团公司“后水电”时代向多元化市场发展的大背景下于2007年成立的，主要从事港口航道疏浚吹填等领域的工程施工；随着国内经济的高速发展及对外出口的不断增加，港工市场前景看好，发展空间巨大；国际市场也伴随着世界经济的复苏而不断扩大，但是我们通过对市场综合分析后不难看出，国内市场由中国交通建设集团公司一强独大，处于绝对优势地位，国际市场被西方几家大的港工企业所垄断的格局有越演越烈之势，新成立的GH水电建设公司如何在强手如云的市场竞争中赢得一席之地，确立自己的生存空间，战略研究就显得尤为重要。本文着重从GH水电建设公司自身实际出发，通过对外部市场环境做深入分析，从宏观环境对国内外市场进行细分研究，从竞争力对比分析找出同竞争对手的差距和不足，从而科学地确立自己的战略定位、战略目标、战略方针和战略描述，并制定切实可行的保障措施，以期建立持续的竞争优势，实现公司总体发展目标。更多还原

【Abstract】 GH Hydropower Company (the “Company”) is a subsidiary company ofSinohydro Corporation, and belongs to jurisdiction of the State-owned AssetsSupervisionand Administration Commission(SASAC). The Company is founded in2007under the background of the Sinohydro Corporation developing from the“Post-hydro” time to the diversified market. The major business of SinohydroHarbour is port and waterway construction, dredging and reclamation etc. Withthe rapid development of domestic economy and increasing exports, prospects of portworks is promising and the development space is huge; besides the internationalmarket is also expanding accompanied by the recovery of the world economy.However, after comprehensive analysis of the whole market, it is not difficult to notethat the domestic market is dominated by the China Communications ConstructionCompany Limited (CCCC) and the CCCC is in an absolutely dominant position; asfor the international market, the trend of monopoly pattern by western several largeindustrial enterprises becomes intensified. So how the newly founded Company winsa place in the intensive competitive market and establish his own living space, thestrategic research is particularly important.This thesis focuses on the Company’s own reality, by making the in-depth analysisof the external market environment, and the detailed study of domestic and foreignmarket from the macro-environment, trying to find out the disparity and deficiencyfrom the comparative analysis of the competitiveness with competitors, thusscientifically establish his own strategic position, strategic goal, strategic policy andstrategy description, and makes practical supporting measures to establish sustainablecompetitive advantage and achieve the Company’s overall development goal.更多还原