【作者】 王雪；

【导师】 徐雷；

【作者基本信息】 南京林业大学 ， 设计艺术学， 2014， 硕士

【摘要】 21世纪以来，随着经济全球化、文化全球化，我国设计领域亦经历着一个多元化的时期。在这样的发展下，设计文化、地域文化、民族文化登上舞台，本土文化、传统文化的继承与发展成为各个国家在设计领域中最热门的话题，这也成为当下展示设计师们最为关注的焦点。在当代设计领域中展示设计十分注重设计的文化内涵与展示形式的艺术性，因为任何一次展示都是人类社会的一次文明成果的交流。特别是作为文化信息传播重要载体的博物馆展示设计，它更具有深层次的传统文化与艺术特色。因此分析研究我国传统文化内涵在现代展示设计中的应用，对于帮助我们探索新的独特的传统文化风格以及对未来展示设计的发展具有重要的意义。本文以收集整理参考资料、实地考察及分析典型实例等研究方法，力图从传统文化哲学领域阴阳五行、传统艺术美学思想、视觉传播、色彩学、材料学、光环境等多领域分析为出发点对展示设计进行较为系统的剖析与论述。文章的开头部分纵观现代展示设计的现状和趋势，以提出问题的方式重新审视现代展示设计，主要介绍了现代展示设计对文化的诉求，以及针对现代博物馆展示设计的再认识。接着，文章以探求文化精髓，追溯展示内涵的方式，递进式进行梳理与分析，归纳展示设计与阴阳五行的相关理论。文章的研究重点集中于第三和第四章，其一，从探寻展示设计的内在要求、阴阳五行与中国传统文化的关系以及阴阳五行的美学思想与展示设计美学法则的碰撞，归结出展示设计与阴阳五行的耦合关系，发现两者之间的内在联系。其二，将阴阳五行在展示设计中的具体应用进行细分，通过阴阳层面，剖析博物馆展示空间设计、灯光照明设计；从五行的角度出发将五行分为五色、五材，分别剖析在展示视觉色彩中的应用和展示设计材料中的应用。文中主要通过国际国内优秀案例进行应用性分析，最后进行归纳总结。阴阳五行与展示设计的契合是展示设计发展中传统文化内涵体现的一个借鉴与典范，是形成一种新的独特的传统文化风格的延续并对未来展示设计的发展有所启示。文章力求突破展示设计的形式主义围墙，积极思考展示设计的精神本质。通过视觉传播的角度论证参观者在参观过程中对展示空间、展示照明、展示色彩、展示材料的视觉感受、心理感受，并解读欣赏能力与设计者的创造能力。更多还原

【Abstract】 Since the21st century, with the economic globalization, cultural globalization, design fieldin our country is also experiencing a period of diversification. Under this development, designand culture, regional culture, national culture stage, the succession and development of the localculture, traditional culture become the various countries the hottest topic in the field of design,it has become the current display designers most focus of attention.Display design in the field of contemporary design pays attention to the culturalconnotation of the design and display forms of art, because any a display is a civilizationachievement of human society. Especially as the important carrier of cultural informationtransmission museum display design, it has more profound traditional culture and artcharacteristics.Therefore analyzing the Chinese traditional culture connotation in theapplication of modern display design, to help us to explore new unique style of traditionalculture and has the vital significance to the development of display design in the future.Based on the collected resources and the methods of on-the-spot investigation and analysisof typical examples, from traditional culture philosophy of Yin and Yang five elements, thetraditional art aesthetic thought, visual communication, color science, material science, analysisof light environment in various fields such as the starting point to systematically analyze anddisplay design.In the beginning of the article the present situation and the trend of moderndisplay design, in the form of questions to re-examine the modern display design, mainlyintroduced the modern display design of cultural appeal, and in view of the modern museumdisplay design. Then, the article to explore the cultural essence, trace shows the connotation,progressive type carding and analysis, inductive display design related to the Yin and Yang fiveelements theory.Article research focus in the third and fourth chapter, firstly, from exploring theintrinsic demand of display design, and the relations of Chinese traditional culture and the fiveelements of Yin and Yang, Yin and Yang five elements of the collision of the law of aestheticsand display design aesthetics, boils down to the display design and the coupling between Yinand Yang five elements found the inner link between the two.Secondly, the Yin and Yang fiveelements for each specific application in display design, through the aspects of Yin and Yang,analyze the museum exhibition space design, lighting design; From the perspective of the fiveelements five lines can be divided into five colors and five material, respectively analyze theshown in the visual color application and the application of design materials.This paper mainlythrough the application analysis of international and domestic outstanding case, papersummarizes finally. And display design with the five elements of Yin and Yang is the displaydesign in the development of the traditional culture connotation embodies a reference and themodel, is a kind of new form of unique style of traditional culture and some enlightenment to the development of display design for the future.The article tries to break through the display design of formalism walls, positive thinkingspirit essence of display design. Through the view of visual transmission of visitors to theexhibition space in the process of visit, display lighting, display the feeling of color, displaymaterials, psychological feelings, and reading appreciation and creativity of the designers.更多还原