中国传统文化的现代传播

【作者】 张莹；

【导师】 李良荣；

【作者基本信息】 复旦大学 ， 新闻学， 2013， 硕士

【副题名】以大众传媒上的“读经”为例

【摘要】 自1998年起,中国大陆开始出现中国传统文化经典诵读(“读经”)的现象。此后,这股浪潮渐渐席卷全国各地。越来越多的大众传媒投入到以“读经热”为代表的中国传统文化热的传播中来。本文关注到这个现象,对大众传媒的传播进行反思。通过研究大众传媒是如何传播此轮以读经热为代表的中国传统文化热的,大众传媒为何会在当下如此热衷于传播中国传统文化,出现了哪些新情况,哪些报道是好的,哪些存在问题,衡量的标准是什么,大众传媒应该如何报道中国传统文化,得出结论：中国传统文化应该是主流价值观的有机构成,大众传媒是构建主流价值观的三大支撑之一,因此,大众传媒应该通过传播中国传统文化构建起主流价值观不可或缺的部分。这也是评判媒体传播好坏的最重要的标准。本文的创新之处在于：1、将读经的报道与宣传主流价值观融合在一起；2、全面地梳理读经热以来的大众传媒上以报纸报道为主的传播；3、将中国传统文化置于日常生活化的视角。希望通过本研究,能够从新闻传播学的角度,梳理改革开放后特别是21世纪以来大众传媒上的中国传统文化传播热,分析其成败得失,窥探其背后的力量,为今后更好地推动中国传统文化弘扬、进而构建中国主流价值观的不可或缺的一部分提出建议,从而为国家富强、人民幸福,成就中国梦,实现中华民族的伟大复兴发挥其应有的作用。更多还原

【Abstract】 Since1998, there has been a ringsing phenomenon all around Chinese mainland-Chinese classics learning and chanting (Du Jing) mania. This method and learning activity itself raises lots of disputes. Meanwhile, more and more mass media, including newspapers, radio, TV news and programs and internet of course, has been involved in the reporting activities on this and made significant and continued tides all these years.This thesis focus on the Du Jing reporting tides, and tries to make a profound consideration on the communication activities of mass media. How does mass media report or present the Du Jing mania and Chinese traditional culture as a whole, why do they be fond of doing so in such maybe15years, how do we judge the reports or programs, whether they’re good or not, what’s the evaluation standard. And in this research, I also try to sort out the ways for today’s mass media to transmit Chinese traditional culture.By all these aspects, I come to my conclusion-Chinese traditional culture should be an indispensible part of Chinese modern mainstream values, mass media is one of three backingup force of constructing Chinese mainstream value, therefore, mass media should rightly transmit Chinese traditional culture so as to construct Chinese mainstream value.The innovation of this thesis is combining Du Jing reports with Chinese mainstream value propaganda. And I thoroughly cover almost all the reports, mainly newspapers, since the rising of Du Jing mania. Also, I put the Chinese traditional culture on the daily life perspective.Through the research, I hope to make efforts to promote Chinese traditional culture by means of excellent mass communications, and further to make it be one of the important factors of affecting the happiness of Chinese people and prosperous of modern China.更多还原