【作者】 刘琼；

【导师】 杨力；

【作者基本信息】 湘潭大学 ， 新闻传播学， 2014， 硕士

【摘要】 近年来，越来越多的媒体开始进行有关爱心助学的报道，这不仅扩大了媒体的影响力，而且促进了我国的爱心助学事业蓬勃发展。作为一份市场化运作的党报，《长沙晚报》每年用较多的版面进行爱心助学活动的相关报道，爱心助学报道已成为其不可或缺的一部分。2006—2012年《长沙晚报》善于抓住有利时机对爱心助学活动进行集中报道，且以要闻版居多。其报道体裁以消息为主，时效性强；报道对象以各类群体活动为主，社会影响广泛；报道视角以聚焦本土为主，接近性强；报道借助“软文”，兼顾社会效益与经济效益。《长沙晚报》2006—2012年的爱心助学报道虽然具有这些特色，但也存在着一些问题,如人文关怀不够、报道的视觉冲击力不强、内容深度欠缺、舆论监督不力以及草根话语权缺少等。究其原因，主要是受到了新闻常规因素、媒介自身因素以及新闻从业者素质等多方面的影响。为了更好地做好爱心助学报道，《长沙晚报》应该在爱心助学报道中展现人文关怀，要通过强化美感、创新策划、利用微博等多种手段，增强版面的视觉冲击力、加强报道的深度、重视草根的话语权等，进一步提升爱心助学报道的影响力。更多还原

【Abstract】 In recent years, a growing number of the media reports start to report the topic ofcaring students. This not only expanded the influence of the media, but also promotesthe vigorous development of our country’s education-aid career. As a market-orientedoperation of the party newspaper, The Changsha Evening News annually with morepages to report the Loving students reports, reporting on loving students report hasbecome an integral part of it.In2006-2012, the Changsha Evening News has seized the favorable opportunityto focus on caring student activities, and in the majority of the important news edition.From the aspect of report types, messages predominate in these reports,andtimelinessstrong. The report subject has given priority to all kinds of group activities, and gotwidespread social influences. Reporting perspective mainly focus on domestic,proximity strong; Reported by advertorial, both social benefits and economic benefits.Changsha Evening News reported in2006-2012, although with these characteristics,but also exists some problems, such as inadequate humanistic care, the depth of thecontents of the visual impact is not strong, the lack of supervision by public opinionand grassroots discourse lack and so on. The reason is mainly due to the news ofconventional factor, and the influence of journalists’ quality constraints.In order to do a better job in caring student reports, Changsha Evening Newsshould show the humanities concern. At the same time, many various measuresshould be taken, through Strengthening the aesthetic feeling, innovation planning,using the micro blogs, etc. so as to enhance the visual impact on the layout, strengthenthe depth of coverage, and attaches great importance to the voice of the grassroots,further enhance the influence of the loving students reports.更多还原