【作者】 李凌云；

【导师】 张宏成；

【作者基本信息】 苏州大学 ， 体育教育训练学（专业学位）， 2014， 硕士

【摘要】 体育消费是以物质和精神相结合的发展性和享受性消费的一部分,体育消费作为一种时尚，是现代生活的一种标志，是人们生活的一种需要，一种追求。中学生的体育消费是中学生在日常生活中与体育活动有关的消费活动与行为，它反映了中学生的体育意识与参与体育活动的情况，是培养中学生不可缺少的重要指标。中学生是体育运动开展的主群体，中学生的消费问题不是一个孤立的消费问题，它关系到中学生的身心健康和全面发展。中学生作为社会的一个特殊群体，也是当前开展体育活动的主要群体之一，他们的体育消费情况如何，将直接关系到未来体育消费的走向。因此，对其体育消费行为进行深入的调查分析与研究显得尤为必要。本研究，运用文献资料法、问卷调查法、数理统计法和逻辑分析法对江阴市中学生的体育消费现状进行了调查分析研究，并得出如下结论：1.江阴市中学生具有较好的消费意识，但其在体育消费方面不是很高，可见江阴市中学生在体育上的消费还是很有限的。2.江阴市中学生的体育消费结构中目前仍以实物型消费为主，体育服装、鞋、帽类的消费占有很大比重，在观赏型和参与型消费上的投入不是很多。3.江阴市中学生的最主要的体育消费动机为：上课要求和消遣娱乐；次要的是健身要求和日常穿着方便；排第三位的体育消费动机为掌握运动技能和从众心理。4.江阴市中学生参与体育消费主要受以下因素的影响：对体育感兴趣；身体健康与精力充沛；丰富业余生活；受同学影响；有充足和空闲的时间；家庭的影响；对所参与的体育运动不感兴趣；不会体育运动技术；不满足“物美价廉”的消费原则；场地器械缺乏和不足；学校组织、宣传体育活动的力度不够等。5.江阴市男、女中学生体育消费结构上存在一定的差异，男生在欣赏各种体育比赛、表演，观看体育展览和健身运动器材上投入要比女生多。而女生则更偏重于内心的情感体验和自身形象，因此在购买体育杂志、音像制品及纪念品的费用以及锻炼的各种门票，到收费娱乐中心、俱乐部锻炼的投入较多。6.建议学校体育教育中，应着力加强对中学生进行身心健康教育，引导中学生树立起正确的体育价值观、体育消费观，以提高中学生的体育消费水平和消费结构层次；适当开设关于体育消费方面的理论课或专题讲座，加大引导学生进行合理化消费的力度；同时应进一步落实素质教育，加大减负力度，使中学生有更多的时间作保障去从事参与型和观赏型体育消费。更多还原

【Abstract】 Sports consumption is a part of combination between physical and mentaldevelopment and enjoyment of consumption. Meanwhile, sports consumption as afashion, is a sign of modern life, a necessity and pursuit in people’s life.Middle SchoolStudents ‘sports consumption is activities and behavior consumption in everyday lifeand sports-related activities, which reflects the high school students to participate sportsconsciousness and join in sports cases, it is indispensable to develop an importantindicator for the high school students. Middle school students are the main group ofsports undertaken, consumer issues about high school students is not an isolatedquestion, it is related to physical and mental health and overall development in thefuture. Students as a special group of society, it is also one of the major groups currentlycarry sports, their sports consumption will be related to the future direction directly.Therefore, its particularly necessary to make a depth survey and research on sportsconsumer behavior analysis.In this study, the survey analysis by using the method of literature, questionnairesurvey method, mathematical statistics and logical analysis of middle school students inJiangyin, sports consumption situation, and draw the following conclusion:1Jiangyin city middle school students has good consumption consciousness, butthe sports consumption is not very high, visible Jiangyin city middle school students onthe sports consumption is very limited. Sport consumption structure of middle schoolstudents in Jiangyin City.2In the physical consumption, sports clothing, shoes, hats consumption accountsfor a large proportion, the ornamental and participation consumption on the input is nota lot of.3Jiangyin city middle school students participate in sports consumption is mainlyaffected by the following factors: interested in sports, physical health and be full of go, enrich the amateur life, influenced by his classmate, ample free time, the influence ofthe family, to participate in sports is not interested, not sports technology, does not meetthe "high quality and inexpensive" consumption principle, the venue equipment, lackand inadequacy of school organization, promotion of sports activities is not enough.4high school students in Jiangyin city’s main sports consumption motivation: classrequirements and entertainment; the secondary is convenient fitness requirements anddaily; the third row of the sports consumption motivation for the mastery of sports skills,the pursuit of fashion and a herd mentality. There are some differences between male,female sport consumption structure of middle school students in Jiangyin city5The boys enjoy various sports competitions, performances; watch sportsexhibition and sports facilities investment than girls, while girls are more emphasis onemotion experience and their own image, and in the purchase of sports magazines,audio-visual products and souvenirs expenses and exercise all kinds of tickets, to chargethe entertainment center, club exercise more.6school physical education, should strive to strengthen health education formiddle school students, and guide students to establish a correct view of sports value,sports consumption concept, in order to improve the sports level of consumption andconsumption structure of middle school students; the appropriate open about sportsconsumption theory courses or seminars, to guide the student to carry on the rationalconsumption efforts, and further the implementation of quality education, increase theburden of strength, to enable the students to have more time for security to participationand spectator sports consumption.更多还原