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新浪微博的话语与传播特征研究

Analysis of Mi Cro-blog Sina News Discourse

【作者】 陈飞

【导师】 陈龙;

【作者基本信息】 苏州大学 , 传播学, 2014, 硕士

【摘要】 2009年,新浪微博率先拉开微博的大幕,成功引领国内微博的潮流。2010年,微博迅速占领互联网阵地,成为街头巷尾议论的重要话题。于是,2010年成了微博元年。如今,微博在中国的发展已经进入第五个年头,一直饱受争议的微博在2013年遭遇腾讯微信冲击的情况下,被广大用户视作“式微”。马航事件似乎扭转了微博“式微”之势,新浪微博在信息的传播和谣言的泛滥方面起到了重要作用,因而再次成为舆论的焦点。本文试图从微博话语传播特征分析新浪微博的传播特性,分析新浪微博在中国当今舆论生态中的独特意义。

【Abstract】 Sina microblog was the first to operate microblog, and successfully lead the trend ofmicroblog of China in2009. Microblog occupied the international front quickly, andbecame an important topic talked in the streets in2010. Then,2010became the first yearof microblog. Now, microblog’s development in China has entered into the fifth year.Microblog was regarded as a "weak" by the broad masses of the user with the impact ofTencent Wechat. The Malaysia flight disappearances seems to reverse the decay ofmicroblog. Sina microblog became the focus of public opinion once again, because itplayed an important role in the transmission of information and the spread of rumors. Thisarticle attempts to analyse the characteristics of Sina microblog and the unique value in thepresent environment of public opinion of China from Sina microblog discoursecharacteristics.

【关键词】 新浪微博话语分析碎片化多源性社会性
【Key words】 Sina microblogdiseoursefragmentationmultisourcesociality
  • 【网络出版投稿人】 苏州大学
  • 【网络出版年期】2014年 10期
  • 【分类号】G206
  • 【被引频次】8
  • 【下载频次】775
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