【作者】 胡霞；

【导师】 覃蓉芳；

【作者基本信息】 西南交通大学 ， 企业管理， 2014， 硕士

【摘要】 由于受到经济环境的影响,就业压力在逐年增加,为了促进就业国家出台了一系列的鼓励创业的措施和政策,因此创业也成为关注的问题之一。在国外已有关于创业机会识别的研究理论,但都是以西方发达国家为研究背景的,在中国这样一个发展中国家的经济环境下也许存在差异。在国内大多学者都是直接翻译国外学者的研究成果,或只是运用国内样本对研究结论进行检验,关于创业机会识别以及其影响因素的研究并不多。且国内外很少有把创业机会识别的多个因素放在一起研究,因此在这样一个背景下本文研究创业机会识别的影响因素(社会网络、先前知识和创业警觉性)以及其相互之间可能存在的相关关系,具有重要意义。本文认为创业的前提是有一个好的商业想法,根据这个商业想法来创建企业或是部门来为市场和顾客提供更好的产品或服务。所以能识别到创业机会对于创业者来说尤其重要。创业警觉性是个体所具有的某种特质或者能力,这种特质的水平高低又决定着个体识别到创业机会的概率,并且这种特质很可能会受到社会网络和先前知识的影响。因此根据前人的研究基础,本文构建了创业警觉性、社会网络、先前知识和创业机会识别的理论模型,意在检验创业警觉性在社会网络和先前知识对创业机会识别的影响机制中所起的中介作用。本文通过实证研究,结果发现社会网络弱联系、先前顾客需求方面的知识、先前市场、产品或服务方面的知识以及先前关于服务市场和顾客方式的知识对创业机会识别产生了显著影响,并且通过数据分析发现创业警觉性在先前知识和社会网络弱联系对创业机会识别的影响机制中起着中介作用。即社会网络和先前知识是通过影响个体的创业警觉性水平,进而影响到个体发现创业机会的可能性。但是本文没有发现社会网络强联系对创业机会识别的影响。更多还原

【Abstract】 Because of the influence of the economic environment, the employment pressure is increasing year by year. In order to promote employment, the state issued a series of measures and policies to encourage entrepreneurship, so entrepreneurship also become one of the concerns. We found that there are existing researches on entrepreneurial opportunity recognition in foreign literatures, but these were in the western developed countries as the research background, there may be differences in developing countries like China. This paper hopes through the study of the influence factors of entrepreneurial opportunity recognition and correlation between the factors, to provide theoretical direction for the entrepreneurship education or those who want to establish business. In China we found that most of the scholars just translated foreign scholars’research results, or just verified the research conclusions by the sample in China. The literatures about entrepreneurial opportunity recognition and about its influence factors are few. And also there are few studies at home and abroad, that put multiple factors of entrepreneurial opportunity recognition together. So this paper researched the influence factors of entrepreneurial opportunity recognition (social networks, prior knowledge and entrepreneurial alertness) and the possible correlations between each other, this is of great significance.A good business idea is a precondition of entrepreneurship. That man can make use of the business idea to create an enterprise or department to provide better products or services for the market or customers. To find business opportunities is particularly important for entrepreneurs. And the entrepreneurial alertness is kind of individuals’certain qualities or abilities, and its level determines the probability of entrepreneurial opportunities recognition, this trait may be influenced by social networks and the prior knowledge. According to the basis of ancestors’ research, we constructed a theoretical model of the entrepreneurial alertness, social networks, prior knowledge and entrepreneurial opportunity recognition, aimed at testing entrepreneurial alertness’mediation effect in the influence mechanism of social network and previous knowledge of entrepreneurial opportunity recognition.Through empirical research, the result showed that the effect of social networks and prior knowledge on the entrepreneurial opportunity recognition, is actually through the intermediary variable (entrepreneurial alertness). Namely social networks and prior knowledge will affect the level of individual’s alertness, and then the alertness affects the possibility of entrepreneurs’ opportunity recognition. But we did not found the strong ties has effect on the opportunity recognition.更多还原