【作者】 李晓辉；

【导师】 孙一；

【作者基本信息】 吉林大学 ， 体育人文社会学， 2014， 硕士

【摘要】 当前，随着我国社会经济的快速发展，人民生活水平的不断提高，让人们逐渐认识到健康的重要性，人们体育意识和观念的逐渐转变使他们有了更多的闲暇时间参加文化娱乐和活动，以追求更高层次的生活方式来提高生活质量。随着冰雪运动逐步褪去“贵族运动”外衣的同时，在近几年越来越得到大众的青睐，尤其是在冰雪资源较为丰富的东北三省。冰雪体育是吉林省独特的优势之一，因此，对吉林省冰雪体育产业进行研究，对于促进吉林省冰雪体育产业的快速发展有极大地促进作用。本研究在科学发展观、可持续发展原则的指导下，以产业经济学、体育旅游学、体育营销学等作为理论基础，采用文献资料法、问卷调查法、实地调查法、专家访谈法等对吉林省北大壶雪场、吉林省长白山滑雪基地、长春市净月潭滑雪场、长春市莲花山滑雪场、通化市千叶湖滑雪场的发展现状与影响因素进行详细的分析。通过对五个滑雪场进行时调查走访，发现吉林省冰雪体育休闲产业在发展中出现的主要问题和不足：1.吉林省大众冰雪体育休闲意识不强，消费力低；2.吉林身冰雪体育休闲市场开拓不够；3.吉林省冰雪体育专业指导人才缺乏；4.吉林省冰雪体育休闲场所综合开发和利用率不高；5.吉林省冰雪体育休闲不注重可持续发展。鉴于上述研究，提出的对策是：1.加强政府管理；2.转变大众观念，增强大众冰雪意识，不断扩大群众基础；3.提高冰雪体育休闲发展的软件服务，把好硬件质量；4.开发适合吉林省冰雪体育发展的健身化、品牌化、个性化、休闲化的产品，扩大和扩宽客源市场；5.培养专业的冰雪体育休闲产业发展人才；6、保持吉林省冰雪体育休闲产业与生态环境的协调发展，走可持续发展道路，促进两者的和谐统一。更多还原

【Abstract】 With the rapid development of our social economy and the continuousimprovement of living standards, people gradually realized the importance of health,people’s sports consciousness and concept changes gradually so that they have moreleisure time to participate in cultural entertainment and fitness activities, with thepursuit of a higher level of life style to improve the quality of life. With the ice andsnow sports gradually fade "noble sport" coat at the same time, more and morepopular in recent years and more, especially in the snow and ice resources areabundant in the three northeastern provinces of china. Ice and snow sports is one ofthe unique advantages of Jilin Province, therefore, research on the ice snow sportsindustry in Jilin Province, to promote the rapid development of the ice snow sportsindustry in Jilin province has greatly promote.In this study, Scientific Outlook on Development, sustainable development underthe guidance of the principle, in the industrial economics, the science of sportstourism, sports marketing as the theoretical basis, using the method of literature,questionnaire survey method, field investigation, expert interview in Jilin Province,Jilin Province North pot snow skiing in Chang bai Mountain base, ChangchunJingyuetan ski field, Changchun City Lotus Hill ski resort, Tonghua Chiba lake skiresort development status and detailed analysis of the factors.By analyzing the five ski field investigation, found that the main problem of Jilinice and snow sports fitness and leisure industry appeared in the development andproblems of Jilin Province:1mass of ice snow sports fitness and leisure awareness isnot strong, power consumption is low;2Jilin ice and snow sports leisure marketdevelopment is not enough; lack of3Jilin ice and snow sports fitness professionalguidance personnel; and the4Jilin ice and snow sports fitness leisure venuescomprehensive development rate is not high.In view of the above research, the countermeasures are:1strengthen governmentadministration;2change public attitudes, enhance the public ice fitness awareness,expanding the mass foundation;3improve the ice snow sports fitness and leisuredevelopment of software service, good hardware quality;4, suitable for thedevelopment of personalized brand fitness leisure products development of wintersports in Jilin Province, widening the source market;5develop the talents of sportsfitness and leisure industry and professional;6, keep the coordinated development ofJilin ice snow sports leisure industry and ecology, sustainable development.更多还原