【作者】 杨玲；

【导师】 向志强；

【作者基本信息】 湖南大学 ， 新闻传播学， 2013， 硕士

【摘要】 在经济全球化背景下，文化产品已成为重要的生产要素和财富资源，也已成为各国经济发展战略中的重要因素。加强对文化产品生产的引导，更快提升文化产品竞争力，已成为国家竞争的战略高地。因此研究文化产品生产引导的基本理论，分析文化产品生产引导模式的运行，并提出文化产品生产引导的改进对策，具有重要意义。本文从文化产品、生产引导模式等基本概念分析入手，研究了文化产品生产引导的必要性和作用，探讨了文化产品生产引导主体与引导原则，在此基础上论证了文化产品生产引导模式及其运行，并分析了中国文化产品生产引导的现状，提出了中国文化产品生产引导的改进对策。通过研究，本文认为文化产品生产引导的主体主要包括市场组织、政府组织、学术机构、产业部门、民众与媒体；在文化产品生产引导中，应坚持以尊重市场规律和市场的资源配置作用为导向，依靠政府出台政策进行宏观调控，依托学术机构提供的知识、技术、人才和科技成果等原则；文化产品生产的引导模式分为诱致性模式和强制性模式；目前中国文化产品生产引导模式中存在市场开发和资源利用不合理、相关人才缺乏、内容创新力不足、评估机制不健全、知识产权保护意识不够、生产管理体制陈旧等问题；实现文化产品生产引导模式的有效运行，应采取提高市场资源配置的作用力、加强人才资源的整合力、强化产品内容的创新力、发挥评估机制的推动力、增强知识产权的保护力、完善管理监督的执行力等对策。更多还原

【Abstract】 Under the background of economic globalization, the cultural products has become important production element、wealth resource and critical factor for economy’s strategic development over the world, it’s also. Strengthening the guidance for production of cultural products and enhancing cultural products competitiveness fast have become the strategic highland that every country would compete for. So the researches of basic theory for the cultural products’production-guiding mechanism, the analysis for the running mode of this mechanism and the proposal for the improvement policy of this mechanism, have great significance to every country.This article starts from basic concepts such as cultural products、production guidance mechanism etc., then researches the necessity and function of the production guidance for cultural products, and discusses the main body and principles for this guidance mechanism; Based on the above research, this article expound and prove the running mode and operation for this guidance mechanism, analyze the current situation and development of this mechanism in China, and finally put forward the improving policy for the industry. Through discussion, this article consider the main body for the guidance of the production of cultural products including market organization、government、academic、industrial sector、the media and people; In the guidance for the production of cultural products, we should respect for the laws of the market and the effect of market allocation of resources, relying on government policies to carry out macro-control, relying on academic institutions’ provision of knowledge, technology, talent and scientific and technological achievements. The production of cultural products guiding mode divide into induced guidance mode and compulsory guidance mode; there are still a lot of problems existing in the operation of this guiding mode:the management system is still outdated, market development and resource utilization is unreasonable, do not pay enough attention to the protection of intellectual property rights, and not have enough relevant talents in the industry. To running the cultural products’production-guiding mechanism efficiently and effectively, China should fully consider the policies such as enhancing the role of market allocation of resources, integrating HR resources、 advancing the innovation of the product content、improving the assessment mechanism, strengthening the protection for intellectual property right and improving the execution of management and supervision更多还原