【作者】 吴静；

【导师】 石元伍；

【作者基本信息】 湖北工业大学 ， 设计艺术学， 2014， 硕士

【摘要】 科技的不断进步与设计水平的不断提升，使得产品的设计质量也越来越高。一个不容忽视的事实是，无论是在国际市场和国内市场，通信产品的竞争日益激烈，在保证通信产品的基本特征基础上，市场细分进一步加剧。产品的形态特征是通信产品开发的关键因素，是制造商们进行市场定位的基础，也是消费者对产品进行选择时关注的一个重点。因此，对通信类产品特征的准确把握是公司和市场发展的重要条件。从市场的占有率和技术开发发展趋势来看，目前通信产品的发展并没有滞后。近些年来通信产品的发展非常迅猛，在未来的发展过程中，通信网络的更新换代、用户的多种使用要求、互联网和多媒体服务和新功能的开发将促使通信产品越来越具有个性化、大众化、娱乐化和智能化的特征。通信产品不再仅仅是通信和娱乐的载体，而且是我们日常生活中必不可少的工具。设计什么样的外观就决定了什么样的产品形态要素。产品的外观通常会给消费者第一眼最直接的视觉冲击，符合消费者审美观的产品外观设计，会直接影响其购买欲和占有欲。其中产品的民族特征也是其外观的重要体现，产品的民族特征也愈来愈受到设计师的重视。本篇论文的主要工作包括：1，对现有市场的通信产品进行调研、数据分析，以及设计趋势的研究。2，从民族分布的角度深入分析了中国元素在产品设计中的应用。由于中国是个多民族国家，主要以汉族为主，而其他多个少数民族分布范围广，同时也各具特色，因此，对这些少数民族的文化元素进行融合和升华，可以根据丰富产品的中国元素题材。3，以西藏地区藏文化为例，具体研究了在区域性通信产品设计时，需要对其民族文化、宗教信仰、服饰搭配、建筑风格、风俗习惯等相关方面有深入的认识，再遵循一定的民族特征运用方法进行设计创作。通过大量详细的资料搜集，就是对一个区域的民族元素的积累叠加过程。4，针对目前的路由器产品设计了具有鲜明民族特征的外观。在充分理解了民族文化、民族特征之后进行创作，才能在产品设计中更深层次的表现出民族文化的内涵。本论文基于通信产品市场现状及中国设计元素的探究，提出了区域化、民族特征的观点，通过分布区域较广的少数民族特征的研究，为通信产品的民族特性形态设计提供一些借鉴。更多还原

【Abstract】 In recent years, with the improvement of technology and R&D strength,communication product quality and design level more and more high. One can not beoverlooked is the fact, whether in the international market and domestic market,communication products, competition is becoming increasingly fierce, in ensuring thebasic characters of communication products, subdivide the market further intensified.The characteristics of the products is a key factor in communication productdevelopment, market positioning is the basis of the manufacturers, a key concern is theconsumer to the product when choosing. Therefore, an accurate grasp of thecommunication products feature is an important condition for the company and marketdevelopment.From the development of market and technology trends at present, thedevelopment trend of communication products have not been weakened. On thecontrary, communications products market has entered a stage of stable development, inthe future for a long period of time, the communication network infrastructure, theneeds of users, multimedia services and new applications will continue to promote thecommunications products to the development direction of multi-functional, highperformance, intelligent, humanization, socialization. Communication products is nolonger just a carrier communication and entertainment, and is essential in our daily lifetools.Form elements of product design in the play an important role in product design. Inthe market, consumers in the selection and use of the product, often through visual ortactile form to convey some information and emotion judgment and the usage mode, ameasure of its aesthetic value. The national characteristics of the products more andmore designers attention. The main work of this thesis includes:1, the analysis research, communication products on the market data, research anddesign trends.2, analysis how to grasp the China elements in product design. Because ourcountry is in Han nationality as the main body, the overall composition of many ethnicminorities, ethnic minorities are widely distributed, and has its own characteristics ofthe traditional culture. Therefore, can be analyzed to grasp the minority culture,elements, so as to enrich China element material library.3, taking Tibet Tibetan culture as an example, the concrete research in the area ofcommunications product design, the need for a thorough understanding of the regionalethnic culture, customs, religion, architecture, national pattern symbols and other relatedaspects, and then follow the national features of the application of certain methods ofcreative design. Through a large number of detailed data collection, accumulationprocess is a superposition of regional ethnic elements.4, national characteristic design on router products. Creation after fully understand the national culture, national characteristics, todeeper in the product design level showed the connotation of national culture.This paper explores the status of communications products and market in Chinabased on the proposed design elements, regional, national characteristic, through thestudy of minority characteristics wider distribution area, to provide some new designideas for the design of communication product form and seeking the national characterand style of product design.更多还原