【作者】 陈怡；

【导师】 黄远水；

【作者基本信息】 华侨大学 ， 旅游管理， 2013， 硕士

【摘要】 福建是对台旅游的前线，泉州与台湾地缘相近、血缘相亲、商缘相承、文缘相连、法缘相循，具有突出的“五缘”优势，也是闽南文化保护区和两岸文化交流的主体所在，这就使泉台旅游产业合作具有广阔的发展前景。作为台湾汉族同胞的主要祖籍地，每年有10万多人次的台胞到泉州观光旅游、进香谒祖。泉州籍先民在迁徙台湾的同时带去了故乡的传统文化，形成台湾文化的母体。泉台以佛教同宗、道教同源为桥梁建立起两地的旅游开发。作为闽南文化保护区的主体，泉州的一些名胜古迹和景点，如海外交通史博物馆、闽台缘博物馆、天后宫等都深深地吸引着台湾同胞。在旅游市场持续疲软的大背景下，泉台旅游致力于打造两岸互动的海峡旅游圈，从举办各种寻根谒祖、进香祭典、旅游观光等文化节活动吸引台胞，到出台措施鼓励旅行社拉动本地赴台旅游消费，提升泉台旅游合作层次和水平等，尤为引人瞩目。泉台旅游合作有着与生俱来的优势，在“五缘”、交通、客源、政策等方面都具有较大优势。但是同时也面临着合作机制、利益分配机制、企业积极性不高、资源雷同等问题，以及周边城市及周边区域对客源市场的分流带来的竞争。为此，文章提出了基于政府主导的制度本位驱动、基于资源整合的产品价值驱动、基于品牌传播的目的地形象驱动、基于集群培育的产业链驱动。最后建议整合旅游资源，共享客源市场；完善相关基础设施，推动泉台旅游合作；树立区域旅游品牌，实现营销共推；争取政策支持，完善管理机制等措施来进一步推动泉台旅游业的合作。更多还原

【Abstract】 Fujian is the front line of the Taiwan Tourism, Quanzhou "edge"advantage prominent, that are geographically close blood relationship,business edge each other. Wen edge connected Dharma phase to follow,Minnan culture, protected areas and the main body of the cross-straitcultural exchanges which springs Taiwan tourism industry cooperationhas broad prospects for development. As the ancestral home of theChinese people of Taiwan compatriots, Quanzhou has strong appeal formany Taiwan compatriots annually to Quanzhou tourism, pilgrimage YezuTaiwan compatriots more than100,000people. Migration Quanzhouancestors brought the hometown of traditional culture, the parent ofTaiwanese culture. Buddhism common ancestry, Taoism homologous, butalso a bridge for the tourism development of the two. Quanzhou as the theMinnan culture where the main body of the protected areas, China Quanplatform margin Museum, the Maritime Museum, Tin Hau Temple andother historical sites and attractions for Taiwanese tourists also extremelyattractive. Tourism market continued weakness in the background, springsTaiwan Tourism is committed to building the cross-strait interaction Straittourism circle, holding various ancestral roots pilgrimage festivals,tourism and cultural festival to attract Taiwan compatriots, to theintroduction of measures to encourage travel agents to pull local Taiwantourist spending, to upgrade springs Taiwan tourism cooperation level andthe level of, is particularly impressive.Quan-Taiwan tourism cooperation has an innate advantage,"edge",traffic, tourists, policy has a large advantage. But also facing acooperation mechanism, benefit distribution mechanism, enterprises arenot enthusiastic about the problem of similar resources. And thecompetition is that the diversion of the surrounding cities and thesurrounding area on the tourist market. This paper proposes a driver based on the government-led system based resource integration productvalue-driven, destination image-based brand communications drivercultivate cluster-based industrial chain drive. Final recommendations tointegrate tourism resources, shared source markets; improve the relatedinfrastructure, promote springs Taiwan tourism cooperation; establish aregional tourism brand, to achieve marketing of push; seek policy supportmeasures to improve the management mechanism to further promote thesprings Taiwan tourism cooperation.更多还原