【作者】 张琪；

【导师】 杨力；

【作者基本信息】 湘潭大学 ， 传播学， 2013， 硕士

【摘要】 近年来，在受众本位思想的影响下，新闻媒体越来越注重受众多方面的信息需求，民生新闻因其以平民百姓为传播对象、以满足受众多元化信息需求为宗旨的节目定位而受到受众的强烈追捧。而新闻传播的故事化倾向，则使民生新闻有了更大的发展空间，它不仅满足了当前受众日益增长的多元文化需求，也改变了受众接受新闻信息的方式，使受众能在轻松愉悦的氛围中接受新闻节目所传递的信息，获取新的知识，增长见识。民生新闻故事化报道方式的出现有着深刻的社会背景，是媒体、受众合力作用的结果，民生新闻采取故事化的报道方式迎合了受众的信息接收习惯，而电视媒体视听合一的特性也使得民生新闻的故事化报道方式更具特色，湖南都市频道《都市晚间》的民生新闻节目，由于故事化的运用，使节目在激烈的媒体竞争中占据了优势地位，获得了受众的喜爱。其故事化具有题材选择丰富多彩、主题突出以人为本、表达形式灵活多变、传播效果可信度高等特点。故事化的这些特点，使《都市晚间》的民生新闻更具特色，更贴近受众。但在故事化的发展过程中也出现了一些弊端，如同质化、庸俗化、时效性弱、主观性强等，如何在故事化的运用中避免这些弊端，使节目获得进一步的发展，是新闻业界必须解决的问题。对此，应不断寻求内容创新、注重社会效益、增强节目的时效性、避免泛娱乐化现象，使故事化更好地服务于民生新闻。针对民生新闻的故事化问题，本文主要运用受众本位、电视媒体的传播特质及新闻媒体的社会功能等观点，通过使用文献分析法、个案研究法，结合理论层面和实际操作层面对民生新闻节目湖南《都市晚间》的故事化进行了研究。这对民生新闻如何用好故事化表现手法具有积极意义。更多还原

【Abstract】 In recent years, under the influence of audience basis thoughts, the news media paysmore and more attention to the audience’s various information requirements. The people’slivelihood news is highly sought after by the audience because of its column positioning,that is spread to civilians, in order to meet the audience s diverse information needs. Thestory tendency of news communication, not only met the growing multicultural demandsof the audience, but also changed their way to accept news information, so that theaudience can accept the news information, acquire new knowledge, enrich theirknowledge in a relaxed and pleasant atmosphere.The appearance of the story reporting of the people’s livelihood news has its profoundsocial background, it’s the joint effect of the media and the audience, this reporting waymet the audience’s information receiving habits, and the TV media’s audio-visual unityfeature made the way more characteristic. The people’s livelihood news column,“the cityevening”of Hunan City Channel, due to the use of the story, the program occupied adominant position in the fierce media competition, and gained the audience’s favorite. It’sstory has these characteristics: a colorful choice of subject, highlight the people-oriented,flexible forms of expression, highly reliability of communication effect, etc. But, it alsoappeared some disadvantages in the process of using the story, such as homogenization,vulgar, weak effectiveness, strong subjectivity, etc, the news industry must solve theproblem that how to avoid these disadvantages in the use of the story, and make furtherdevelopment. To solve this problem, the people’s livelihood news program shouldconstantly looking for innovative contents, pay attention to social benefits, enhance thetimeliness of the program, to avoid the phenomenon of pan-entertainment, to make thestory serve the people’s livelihood news better.According to the story of the people’s livelihood news, this article mainly use theseviewpoints: audience basis thoughts, propagation characteristics of TV media and socialfunction of news media, Through the use of literature analysis, the case study method,combined the theory and practical operation, researched the story of the people’s livelihoodnews column,“the city evening”of Hunan City Channel. This has positive significance tothe news story using of the people’s livelihood news.更多还原