【作者】 张杰；

【导师】 叶广宇；

【作者基本信息】 华南理工大学 ， 企业管理， 2013， 硕士

【摘要】 在国内实行跨区域扩张是中国企业抢占市场份额，应对国内竞争和国际竞争双重冲击，促进自身发展的重要手段，它有助于企业实现规模经济，提升核心竞争力。部分企业通过在国内的跨区域扩张取得了突破。但是，仍然有很多颇具实力的企业并没有实施跨区域扩张行为。背后是什么因素导致了这种差异值得深究。纵观国内外相关研究，邓宁的OLI范式被学界认为是解释企业跨区域投资的主流观点，虽然OLI范式很好的解释了企业跨区域扩张的必要条件，但是它解释的毕竟是企业跨国直接投资行为，与中国企业国内跨区域扩张实践有所不同。事实上，中国企业在国内的跨区域扩张不得不面临着市场分割的特殊情境，在这一情境下，企业网络和企业的主观认定对企业具有重要影响。因此，本文试图通过引入网络关系理论、组织认定理论来分析企业跨区域扩张问题。本文通过梳理有关的文献研究，嵌入市场分割这一特殊情境，初步构建了企业网络关系、组织认定与企业跨区域扩张三者的理论模型，然后选取了广州酒家和诺信数控两家企业展开案例研究。接着，本文通过数据收集、资料验证、资料编码等步骤保证研究的信度和效度，最后通过案例的研究和分析得出本文的主要结论：第一，本地网络关系越强，则企业在具备OLI三种优势的情况下选择跨区域扩张的可能性越小。第二，本地网络关系越弱，则企业在不具备所有权优势的情况下选择跨区域扩张的可能性越大。第三，弱关系促使企业将有限资源集中于主业，进而使其形成行业认定意识。行业认定意识越强，则企业在不具备所有权优势的情况下选择跨区域扩张的可能性越大。第四，强关系促使企业形成地域认定意识。地域认定意识越强，则企业在具备OLI三种优势的情况下选择跨区域扩张的可能性越小。第五，网络关系和组织认定共同对OLI范式与企业跨区域扩张之间的关系起调节作用。本文的研究结果表明，中国企业在国内的跨区域扩张行为不仅仅要考虑自身所要具备的内在的条件，而且需要考虑由于市场分割性造成的网络制约和主观认知的差异。这一研究结果对企业的实践具有一定的指导意义，同时，也是对邓宁OLI范式在中国情景下解释中国企业国内跨区域扩张行为的一种丰富和补充。更多还原

【Abstract】 Cross-regional expansion is a strategy that Chinese business enterprise adopts towin quota in the market，to reply to the domestic and international competition，and topromote their development. It can not only help a business enterprise to obtain newresources，but also contribute to a business enterprise to carry out scale economy，complete resources integration，promote core competencies. With the growth of scale，cross-regional expansion becomes an important way to promote development. Somebusiness enterprises by means of acrossing district to extend to obtain breakthrough.However，there are still have a lot of business enterprises didn‘t carry out thecross-regional expansion behavior. What factors caused this difference are worthstudying. Make a general survey of the relevant research at home and abroad，thoughDunning‘s OLI paradigm what nicely identify the essential condition when enterprisesacross district to extend is thought as the essential standpoint of across districtinvestment，it is an theory explaining the FDI behavior，be diffident from acrosssingdistrict to extend in domestic. In fact，when considering cross-regional expansion，Chinese business enterprises have to face the market segmentation. In this condition，the networks and the subjective identify have an important influence on businessenterprise. Therefore，this article attempted to introduce the network embeddednesstheory and organizations identify theory to analyze the problem of across district toextend.Combing the literature research，this article embedded a particular scenario ofmarket segmentation to build the theoretical mode of network relationships，organizational identity and cross-regional expansion，and then select the GuangzhouRestaurant and Lokshun NC to expand case research. Then，this article adopted datacollection，data validation，data encoding to ensure the reliability and validity of thisresearch，and through case study and analysis finally drew the following mainconclusions of this paper. Firstly，the stronger the local network relationship it is，theless possibility that companies selecting cross-regional expansion in the case with OLI three advantages will be. Secondly，the weaker the local network relationship it is，the more possibility that companies selecting cross-regional expansion in the casewith no ownerships advantages will be. Thirdly，weak ties who urge the businessenterprise concentrate a limited resources at the lord industry promote the formationof industry identity. The stronger the industry identity awareness it is，the lesspossibility that companies selecting cross-regional expansion in the case with OLIthree advantages will be. Fourthly，strong ties promote the formation of geographicalidentity. The stronger the geographical identity awareness it is，the more possibilitythat companies selecting cross-regional expansion in the case with no ownershipadvantages will be. Fifthly，network relationships and organizational identity combineto play a regulatory role in the relationship between the OLI paradigm andcross-regional expansion.The results of this study showed that the behavior of Chinese enterprisescross-regional expansion in the domestic not only need to consider their internalconditions，but also need to consider the constraints of the network and subjectivecognitive differences，which caused by market segmentation. This study‘s conclusionprovided certain guiding significance for business practice，meanwhile，it is a rich andsupplement of Dunning‘s OLI paradigm when use it to explain the behavior ofChinese enterprises cross-regional expansion in the scene of China.更多还原