【作者】 赵华；

【导师】 陈卫东；

【作者基本信息】 天津大学 ， 高级管理人员工商管理， 2012， 硕士

【摘要】 针对现有文化产业发展战略相关研究的不足，采用历史、现实和未来相结合的整合视角，综合运用多种研究方法，在整体探讨我国文化产业发展理论与实践的基础上，结合区位因素对环渤海地区次级文化中心，即天津文化产业的发展战略进行系统、深入的理论探讨。第一，运用比较研究和理论分析的方法，从实践的角度对文化产业发展的基础性问题之一，即产业发展历程梳理与国际经验借鉴，进行了深入研究。以整体探讨我国文化产业发展情况为着眼点，系统梳理了我国文化产业的实践发展历程，并分析了世界文化大国发展文化产业的经验及其对我国的启示。第二，从理论的角度对文化产业发展的另一基础性问题，即文化产业的内涵、特征及层级划分进行了系统研究。对已有关于文化产业内涵、特征及层级划分的研究进行了回顾和评价，指出了已有研究存在的问题，并基于此有针对性地提出了本文的观点。第三，运用SWOT分析和比较研究方法，从战略决策分析的层面对天津文化产业的优势与劣势以及外部机会与威胁进行了系统分析。从国家区域发展定位出发，选择环渤海地区次级文化中心——天津作为研究对象，深入、系统地研究了其文化产业的优势、劣势、机会、威胁等四项因素，弥补了基于国家区域发展定位及区域特征的文化产业发展战略研究较少的不足。第四，基于SWOT分析结论，从战略设计的层面对天津文化产业的发展战略进行了详细、系统的设计。在明确总体设计思路的基础上，规划了天津文化产业发展战略的目标和战略路径，设计了对应的具体战略。第五，从战略实施的层面探讨了实施主体与组织过程、政策机制和保障体系等三个事关天津文化产业发展战略实施成败的关键性问题。系统探讨了天津文化产业发展战略实施的主体和组织过程，以及支撑战略实施的一系列配套的扶持政策和保障措施。本研究在理论上弥补了现有文化产业发展战略方面研究的缺陷和不足，创新性地丰富、扩展了该领域的理论体系。在实践上为文化产业宏观管理部门和文化企业提供了有力的理论指导和决策参考。更多还原

【Abstract】 Aiming at remedying the deficiencies of current research on developing strategy ofcultural industry, this thesis first investigates theory and practice concerning thedevelopment of cultural industry in China. Then in consideration of location factors,this thesis systematically and deeply discusses the developing strategy of culturalindustry in Tianjin, which is the secondary cultural center of Bohai Rim. This thesisuses a comprehensive view angle which integrates historical, current and futureinsights. It also utilizes multiple research methods.First, from the angle of practice, this thesis carries out deep study on one basicproblem concerning cultural industry development, namely summarization ofdevelopment process and inspiration of international experience, by usingcomparative research and theory analysis method. With a starting point of providingoverall discussion on the development situation of cultural industry in China, thisthesis systematically summarizes the practical development process of culturalindustry in China, and analyzes the experience of cultural industry development inmain cultural countries all over the world and the inspiration to China.Second, from the angle of theory, this thesis systematically probes into another basicproblem concerning cultural industry development, namely the connotation, featuresand hierarchy of cultural industry. It first reviews existing literature on the connotation,features and hierarchy of cultural industry and points out the deficiencies of currentresearch. And then this thesis puts forward the author’s viewpoints based on thesedeficiencies.Third, at the level of strategic decision analysis, this thesis systematically analyzes theinternal strengths and weaknesses and external opportunities and threats concerningthe development of cultural industry in Tianjin. According to the national planning ofregional development, this thesis chooses Tianjin, which is one of the core cities inBohai Rim, as its research object, and deeply studies the strengths, weaknesses,opportunities and threats of cultural industry in Tianjin. The stud y concerning Tianjin remedies the research deficiency that existing studies based on national planning ofregional development are not enough.Fourth, on the basis of SWOT analysis and at the level of strategic design, this thesisdesigns in detail the developing strategy of cultural industry in Tianjin. This thesisfirst discusses the overall principles for strategic design, then probes into the strategicgoal and path of cultural industry in Tianjin, and finally proposes correspondingstrategies.Fifth, at the level of strategic implementation, this thesis investigates three vitalfactors which are related tightly to the strategy implementation concerning culturalindustry in Tianjin, namely the manipulator and organization process, policymechanism and supporting measures. This thesis systematically discusses theimplementation manipulator and organization process concerning the developingstrategy of cultural industry in Tianjin. Then it probes into the matched policies andsupporting measures for the strategy implementation concerning cultural industry inTianjin.This research theoretically helps make up for the deficiencies and defects of existingstudies concerning developing strategy of cultural industry, and enriches and expandsthe theoretical system in this field. Practically, this research provides a strongtheoretical guidance and reference for decision for the cultural industry managementdepartments as well as cultural enterprises.更多还原