【作者】 王化君；

【导师】 刘伊生；

【作者基本信息】 北京交通大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 伴随着经济全球化浪潮,各国经济联系日益紧密,这也带动了国际工程承包市场的快速发展,尤其是东南亚、中东和非洲市场的发展更是惊人。青建集团股份公司(简称青建集团)作为一家拥有房屋总承包特级资质的大型建筑企业,发展国际工程承包业务已有三十年的历史。在三十年的发展历程中,青建集团的海外业务发展取得了一定的成绩,并初具规模,更重要的是青建集团积累了宝贵的国际工程项目经验。此外,在中国“走出去”战略的积极推动下,我国对外工程承包行业也获得了迅速发展。面对行业发展的良好势头,青建集团有必要抓住战略机遇更进一步推进其海外业务的发展。但是,机遇往往与挑战并存,在新时期,面对新环境,对青建集团所处的内外部环境进行全面、审慎地分析并制定海外发展战略有着重要的意义。本文通过运用相关的企业竞争战略理论,使用SWOT分析方法,对青建集团海外业务面临的内、外部环境进行了分析,得出了外部环境面临的机会、威胁和内部运营中存在的优势、劣势。在此基础上,确定了青建集团海外业务发展战略的优化方向及可能的核心竞争力培养方向。同时,从战略发展方向、商业模式定位(包括主业定位、业务、市场布局、价值链选择、盈利模式、增长模式等)、整体战略目标等方面对海外业务进行了战略规划。针对制定的战略规划,拟定了相应的组织保障措施(管控模式、组织架构、总部职能定位)、市场经营措施、运营管理措施、资源支持措施(人力、劳务、资金、物资、技术),以确保战略规划的真正实施和落地。更多还原

【Abstract】 With tide of the economic globalization, countries have become much more closer, which also contributed to the rapid development of international engineering contracting market, especially in Southeast Asia, Middle East and Africa. The CNQC, as the construction general contracting of large super qualified construction enterprise, has developed international engineering contracting business for thirty years. In the past three decades, the CNQC’s overseas business has attained many achievements, and begun to take into shape. More importantly, the CNQC has accumulated precious experience in international engineering projects. Moreover, with the promotion of China’s "going out" strategy, China’s overseas engineering contracting industry has also achieved rapid developments. Facing the uprising development of this industry, it is essential for the CNQC to seize the strategic opportunity to develop its overseas business. However, challenges always coexist with opportunities. In this new era, facing new situation, it is significant for the CNQC to analyze the external environment comprehensively and design appropriate overseas development strategies.Based on SWOT analysis, this paper has used related enterprise competitive strategy theory to analyze the CNQC’s internal and external environments and get the result of external chances&threats and internal strengths&weaknesses. And then, the optimization and potential core competitive power training orientation of the CNQC overseas business development strategy is studied in the thesis. And formulated a strategic planning of overseas business by the aspects of strategic development orientation, commercial model position (major business position, market layout, value chain chosen and profit pattern) and ensemble strategic target. According to the planned strategic layout, this paper has also established corresponding organization insurance measures (manage control model, organizational structure and headquarters function position), market management measures, operation management measures, resource support measures (human resources, labors, capitals, materials and technologies) which guaranteed the real implementation of the strategy planning.更多还原