【作者】 张良；

【导师】 廖建新；

【作者基本信息】 北京邮电大学 ， 计算机科学与技术， 2013， 硕士

【摘要】 随着无线通信技术的快速发展,移动互联网已成为互联网时代的重点发展领域,也必然成为未来信息化时代的发展趋势。在互联网时代,电信运营商因未抓住发展机遇从而沦为互联网时代的“管道”商。移动运营商作为移动通信领域的专家,为避免沦为移动互联网时代的“管道”商,正在积极拓展自身的移动互联网业务。在传统的移动增值业务中,拥有庞大的用户群的移动运营商只是提供通信管道。目前,移动运营商正在进行战略调整,开始对增值业务市场进行整合,由提供移动增值业务的通信管道向增值业务的自营转型。中国移动作为中国最大的移动运营商,也己开始积极进行战略调整和业务转型。中国移动手机阅读业务是中国移动转型中重点发展的自营增值业务之一。移动手机阅读商业智能平台是中国移动手机阅读业务6大核心能力之一,其致力于为中国移动手机阅读业务发展提供数据分析与挖掘支持,为精细化运营及决策制定提供科学依据,达到提升业务核心竞争力和实现运营商利益最大化的目的。移动手机阅读综合营销子系统是移动手机阅读商业智能平台的一部分,为移动手机阅读商业智能平台提供营销支持,它是基于综合数据业务平台做二次开发的。本文围绕手机阅读商业智能平台、综合数据业务平台和综合营销子系统相关内容进行论述。第一章介绍了手机阅读业务、手机阅读业务的发展以及手机阅读商业智能平台的必要性。第二章介绍了手机商业智能平台的整体架构与各个模块的功能。第三章介绍了综合营销子系统实现中运用的框架技术,重点包括了综合数据业务平台、基于Redis的存储集群等。第四章介绍了综合营销子系统的实现过程,包括需求分析、架构设计以及详细设计等。最后一章对前期工作进行了总结,并对未来工作进行了展望。更多还原

【Abstract】 With the rapid development of wireless communication technology, the Mobile Internet has become the key development field of the internet era, and will become the trends of the information age in the future. Because of failing to seize the opportunities for development, Telecom Operators reduced to the "pipeline" provider of internet services in the internet era. In order to avoid becoming the "pipeline" provider in the mobile Internet era, the Mobile Operators, as the expert in the mobile communications field, is actively expanding its mobile internet services. In traditional mobile value-added services, the Mobile Operators which have large user base just provide the communication channels. Currently, the Mobile Operators start the process of strategic transformation and market integration of mobile value-added services, thus complete the transition from communication channels provider to mobile value-added services provider.As largest Mobile Operators in China, CMCC(China Mobile Communications Corporation) has begun to actively carry out the strategic adjustment and the service transition. Mobile phone reading business of CMCC is one of own business which is focus on the development of the mobile value-added services. As one of six core competencies of Mobile phone reading business of CMCC, the mobile phone reading business intelligence platform committed to provide the data analysis and mining support for the development of mobile phone business of CMCC and the scientific basis for the refinement of operational and decision-making in order to enhance the business core competencies, and maximize the interests of the Mobile Operators. As the part of the mobile phone reading business intelligence platform, the mobile phone reading integrated marketing subsystem provide the marketing support, and it is the secondary development system based on the IDP(Integrated Data-service Platform).This paper focuses on the mobile phone reading business intelligence platform, the integrated data-services platform and the integrated marketing subsystem. In the first chapter, the mobile phone business, the development of phone reading business and the necessity of mobile phone reading business intelligence platform are introduced. In the second chapter, the overall architecture and the function of each module of the mobile phone reading business intelligence platform are described. In the third chapter, the framework technologies of the integrated marketing subsystem is described, which includes the IDP, the storage cluster based on Redis. In the fourth chapter, the implementation process of the integrated marketing subsystem is described, which includes requirements analysis, architecture design and detailed design. In the final chapter introduces the summary of the preliminary work, and the prospect of future work.更多还原