【作者】 陈斌；

【导师】 杨桂菊；

【作者基本信息】 华东理工大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 随着电子工业在国内日益发展的趋势,大家也已经意识到电子气体是发展电子工业的重要基础之一,是世界各国争取在电子工业的未来技术发展中占有一席之地的关键要素。电子气体不但用于半导体芯片制造还用于太阳能光伏电池片和平板显示器的制造。全球前几大的跨国气体公司纷纷进入国内电子气体市场,L气体公司作为最早进入中国市场并实施本土化的跨国气体公司之一,面临着日益激烈的竞争和行业的发展问题等严峻挑战。所以找出适合L气体公司电子气体业务的本土化经营策略,是本文研究目的所在。本文大致分为理论综述和案例分析两大部分。在理论综述部分,主要概括了目前学术界对于跨国公司本土化理论的研究结果,并总结了跨国公司本土化经营策略的重点内容。而案例分析部分首先介绍了L气体公司的概况和国内目前电子气体行业的概况。其次,分析了L气体公司面对的行业发展的困境和竞争状况等问题。第三,根据相应的本土化理论,提出L气体公司的本土化经营策略建议。本文的研究对象L气体公司是一家国际知名跨国气体公司,其在中国国内的电子气体业务本身已经有了相当的基础,但随着近年来电子气体行业在国内的迅速发展,目前已经面临着与本土和国际厂商日益激烈的价格竞争和行业供大于求等问题。在此背景之下本文通过分析在这种竞争格局下的L气体公司电子气体业务的本土化经营策略,也为后续进一步的研究打下了一定基础。更多还原

【Abstract】 With the growing trend in the domestic electronics-industry, we have realized that the electronics specialty gas is one of the important foundations for the development of the electronics industry, is the key elements for all over the world to have a position in the future development of the electronics industry. The electronics specialty gas is not only for semiconductor manufacturer but also used for photovoltaic cells and flat panel displays. Several large multinational gas companies have entered the domestic electronics gas market, L gas company as the first multinational company to enter the Chinese market and implement the localization strategy, facing the strong competition and industry development issues and other serious challenges. Identify suitable localization management strategy for the L gas company electronics specialty gas business, is the purpose of this study.This article broadly divided into two major parts:theoretical overview and case study. The theoretical overview section summarizes the current research result of multinational companies’localization strategy, and also summarizes the key elements of the business strategy of the multinationals localization. The case analysis firstly introduced the L gas company profiles and domestic electronic gas industry overview. Secondly, analyze how L gas company to deal with the development of the industry’s predicament and competitive conditions. At last, propose the localization strategy for L gas company based on the analysis of the localization theory of multinational company.The object of this paper is a multinational gas company, which already has some basis of electronics business in China, but in recent years with the rapid development of the electronics gas industry, has faced the situation of local and international manufacturers’ competition and oversupply. This article studies multinational company localization strategy of L gas company, and laid a foundation for the further research.更多还原