【作者】 王晓梅；

【导师】 周俊临； 杨盛国；

【作者基本信息】 电子科技大学 ， 软件工程（专业学位）， 2012， 硕士

【摘要】 客户关系管理代表了一种新的管理理念，为改善外贸企业与客户之间关系提供了良好体系和方法。J2EE多层数据结构对未来的趋势和行为可以实现预测，所以可以主导企业的管理方向。客户关系管理软件系统以客户为中心的核心思想和方法主导企业进行管理,对外贸企业运用信息技术进行营销管理是一个重大的跨越。在竞争日益激烈的市场环境下，外贸企业正面临着一个日益强大的买方市场，更好地满足客户的需求，建立和保持与客户的良好关系，已成为福建外贸企业获得竞争优势的重要手段。因此，客户关系管理软件的应用对福建外贸企业具有十分重要的意义。本文以J2EE为基础设计并实现了一套多层架构的福建外贸客户关系管理软件系统，本系统既有如下特点：1、本系统以福建外贸企业客户关系管理的具体需求为研究对象，系统具有外贸企业业务特点，有效的简化了外贸企业客户管理业务的复杂性，能有针对性的解决外贸企业业务流程的多样性、客户结构多样性、服务管理的复杂度，以及客户商机把握及深度挖掘问题，对企业增强国际竞争力起到了积极的推动作用。2、系统基于J2EE体系结构，结合轻量级框架、J2EE组件模型解决多层体系结构中的紧耦合问题，可扩展性强，开放性好，软件可重用性程度高，应用移植性好，提高了系统的灵活性和健壮性。3、系统的设计以“面向角色”为中心进行，岗位职责不同的员工拥有各不相同的操作权限，因此每个员工登录系统时的菜单界面也各不相同，每人负责自己权限范围内的工作事物处理，应用的安全性高。4、系统提供了灵活的系统管理与基础数据的设置功能增强系统的维护性，同时最大程度保证了企业关键数据资源的录入保存，查询检索相关数据的效率得到最大化提升。5、系统界面使用Web浏览器作为登录操作界面，，符合一般员工的日常使用操作习惯，同时人性化的界面易上手易操作，简单明了容易掌握。软件应用的优势情况表明：该系统显著改善了福建外贸企业客户管理的现状，提高了客户管理的效率；而且系统本身也表现出很强的灵活性和扩展性。更多还原

【Abstract】 Customer Relationship Management on behalf of a new management concept, andprovide a good system and method for improving the relationship between foreign tradeenterprises and customers. J2EE multi-tier data structure can be achieved to predictfuture trends and behavior, so you can dominate the direction of the company’smanagement. CRM customer-centric core ideas and methods of the leading enterprisemanagement, marketing management is a major leap forward in the use of informationtechnology to foreign trade enterprises. In an increasingly competitive marketenvironment, foreign trade enterprises are faced with an increasingly strong buyer’smarket, to better meet customers’ needs, Establish and maintain good relations withcustomers, has become an important means of Fujian’s foreign trade enterprises to gaincompetitive advantage. Therefore, customer relationship management CRM, Fujian’sforeign trade enterprises have great significance. In this paper, based on the J2EE designand implementation of a multi-tier architecture Fujian Foreign Trade CRM managementsoftware, the system has both the following characteristics:1, the system to the specific needs of the foreign trade enterprises in Fujian CRMsystem as the research object, the system has the characteristics of foreign tradeenterprises business effectively simplifies the complexity of the business of the foreigntrade enterprise customer management, Can be targeted to solve the foreign tradeenterprises business processes diversity, the customer structure multiplicity, the servicemanagement order of complexity, as well as the customer opportunity grasps and thedepth excavation question, enhance the international competitiveness of enterprises hasplayed a positive role in promoting.2, the system is based on J2EE architecture, combined with the lightweightframework, J2EE component model is tightly coupled multi-tier architecture, scalability,openness, and high degree of software reusability, application portability, and improvethe flexibility and robustness of the system.3, the system designed to "role-oriented" as carried out by the Centre, responsiblefor different employees has different permissions, so that each employee logged on to the system menu interface differs, working things that are within the purview of eachresponsible for their own treatment, high system security.4, the system provide flexible system management and the underlying data setenhancements of system maintenance, while maximum resources ensures thatbusiness-critical data entry saving, maximizing the efficiency of queries to retrieverelated data upgrade.5, the system interface as a login using a Web browser interface, and, in line withthe General staff’s day-to-day operating habits, while the user-friendly interface is easyto use and easy operation, simple easy to learn.The system operation: Systems significantly improve the current situation offoreign trade enterprises in Fujian customer management, improve the efficiency ofcustomer management; system itself also showed a high degree of flexibility andscalability.更多还原