【作者】 王斌；

【导师】 赵守国；

【作者基本信息】 西北大学 ， 工商管理（专业学位）， 2012， 硕士

【摘要】 X市是我国西部地区特大城市,近年来,随着城市经济的快速发展,该市的零售商业领域与全国其他城市一样,面临着市场容量基本饱和、零售商业企业竞争激烈的严峻局面。MS企业是地处X市内的、有着50多年历史的大型零售商业企业,目前采取了“百货商场”、“连锁超市”两种经营模式并举的“多元化”企业发展模式。从超市经营模式看,MS企业面临着沃尔玛、人人乐、华润万家等大型连锁超市企业的竞争；从百货经营模式看,MS企业面临着开元百货、金鹰百货、银泰百货、王府井百货、香港新世界百货、大连大商百货、万千百货等国内知名大型百货企业的竞争。总之,面对商业竞争越来越激烈,市场容量基本饱和,零售商业企业进入淘汰、兼并和整合的严峻市场环境,从长远发展的战略角度考虑,MS企业采取何种企业发展模式,将是关系MS企业能否在市场经济的运行环境下,激烈的商业竞争过程中,保持企业的盈利能力、竞争能力、扩张能力和长远持久发展能力的必须解决的重大课题。本文为共有六章：绪论、相关理论综述、MS企业发展模式现状与存在的问题、不同零售企业发展模式的优劣分析、MS企业发展模式的选择与实施方案设计、实施MS企业发展模式的保障措施。本文的写作思路和主要内容是：1、在对零售商业企业的发展模式概念进行探讨和归纳的基础上,对MS企业发展的外部市场环境、内部经营管理情况、当前所采取的发展模式的基本情况,以及MS企业当前发展模式所存在的问题进行了全面的分析,指出了MS企业现有企业发展模式的优势、缺点与不足。2、结合MS企业的具体情况,对零售企业三种不同发展模式的优势与缺点,进行了全面的计算、对比与分析,提出了MS企业新型企业发展模式的内容。3、提出了落实MS企业新型企业发展模式的方案,以及相应的保障措施。本论的结论是：1、虽然国内外理论界对企业发展模式的概念尚未形成统一认识,但是,大多数学者都认为,国内外常用的不同企业发展模式,各自都有不同的优势与不·足,并没有明确的优劣之分。企业应该根据自身的生存环境、管理水平、经营方式、资本实力、人力资源等条件和因素,进行组合、舍取和选择,设计符合企业自身特点的企业发展模式。2、MS企业现有的企业发展模式已经不能适应当前的市场竞争和企业发展的要求。3、MS企业今后应该采取的发展模式是：以X市门店为中心,以经济相对发达的地级市为依托,坚持多元化发展的道路,在以租赁、购买核心商业街区的物业为主,集中力量坚持发展主营业务的同时,利用现有资源涉足家电公司、典当行等新型业态；辅之以兼并重组的发展模式,在金融行业、房地产行业等积极寻找兼并对象,在百货、超市业态积极寻找重组对象。通过多元化并辅之以兼并重组的发展模式,以实现多门店布局,多业态并举,多品牌运作,在短时间内完善在X市及省内二级城市的布局,实现企业销售与规模的进一步提升。4、提出了MS企业发展模式的规划,发展指标、发展方向,并根据MS企业发展模式,提出了在人事、营运、财务、规划、信息等方面采取的保障措施。更多还原

【Abstract】 At present, X City is China’s mega-cities of the western region, In recent years, with the rapid economic development of the city, the city retail commercial areas are the same with other cities across the country, market capacity are basically saturated, and retail commercial enterprises’s competitive Increasingly fierce. MS Group is a large-scale retail commercial enterprises that located in the city of X, with more than50years of history, being taken by the department stores, both supermarket chains operating mode simultaneously diversified enterprise development mode. From the supermarket business model, the MS Group faces competition from Wal-Mart, Renrenle, Vanguard and other large supermarket chains enterprises; from the department store business model, MS Group faces KaiYuan Department Store, Golden Eagle Department Store Intime Department Store, Wangfujing Department Store, Hong Kong New World Department Store, Dalian big business department stores, thousands of department stores and other well-known large-scale department store business competition. In short, the face of business competition is increasingly fierce, the market capacity is basically saturated, retail commercial enterprises to enter the elimination, merger and integration of the severe market environment, be considered from the perspective of long-term development strategy, which enterprise development mode will MS Group to choose, will decide Whether MS Group can maintain profitability, competitiveness, expansion capabilities, and long-lasting development capacity in the operating environment of the market economy and highly competitive commercial process.At present, there is no clear definition of the text for "enterprise development mode "concept in theoretical circles. The basis of this article is to explore the development model concept of retail commercial enterprises, then according to the market environment and enterprise specific circumstances that the MS Group faces, also Combined with the concept of retail business enterprise development mode, Study and explore the advantages, weaknesses and shortcomings of the existing development model of MS Group, come up with strategies and recommendations.In the specific study, the general idea of this article is:first, read a lot of domestic and foreign literature on business development model obtained theoretical overview of the business development model; second, comparison, analysis and study of the current domestic and foreign retail enterprises various development mode generally taken, Identify the advantages and disadvantages of the MS enterprise development mode, find out which enterprise development model should MS take theoretically in the future, finally, provide Specific countermeasures and suggestions to build new business development model for MS Group.Through this research, make an comprehensive analysis, evaluation on MS enterprise development mode, also make an comprehensive computing, research,,analysis of the MS company’s operations, personnel, capital, management, market data and other factors, to find out the company’s current problems, provide Specific countermeasures and suggestions to build new busine.更多还原