新媒体环境下高校思想政治工作研究

【作者】 施欢欢；

【导师】 徐蓉；

【作者基本信息】 复旦大学 ， 思想政治教育， 2012， 硕士

【摘要】 数字技术、互联网信息技术、移动通信技术的快速发展促使新媒体时代向我们疾驶而来。新媒体包含着海量的信息,以其即时性、交互性等特点迅速吸引了大学生群体的注意,并在潜移默化之中影响着大学生的学习、生活和思想。而新媒体作为一种崭新的技术手段,既给高校思想政治工作带来了新的机遇,也对思想政治工作的内容、形式等提出了新的要求。如何在新媒体环境下,做好高校思想政治工作已成为当今教育工作者们不得不而对的一个课题。首先,笔者结合传播学的背景,对新媒体的概念、类别、传播特点分别进行了阐述,分析了新媒体对社会带来的影响。其次,笔者首先根据《大学生新媒体使用调查问卷》的数据分析,全面地阐述了当代大学生对新媒体使用的现状以及新媒体对大学生群体各方面所产生的影响,然后又对新形势下,高校思想政治工作面临的机遇和挑战做出深入阐述；最后,在明确新媒体环境下高校思想政治工作的目标和原则之后,笔者分别从高校思想政治工作的主体建设、内容建设和平台建设三方而展开,系统地分析了新媒体环境下高校思想政治工作的新对策。更多还原

【Abstract】 The rapid development of digital technology, internet information technology and mobile communication technology speeds up the new media era. New media contains massive information. Its real-time, interactive features quickly attracted the attention from university student community, and exerted a subtle influence on their study, life and thought. As a new means of technology, new media has brought new opportunities to the ideological and political work in the college, as well as new requirements to the content and form of the ideological and political work. How to do a good job in the work of the ideological and political education under the new media environment has become a task that the educators have to face.In the first part of this article, combining the Bachelor background of Communication, I discussed the concept, category, characteristics of new media, and analyzed new media’s impact on society. In the second part, according to the data analysis of the ’college students’ usage of new media’ questionnaire, I gave a comprehensive overview of current status of college students’ use of new media, and the impact of various aspects on college students. Under the new situation, then I discussed the details of the opportunities and challenges of ideological and political work. The third part is the focus of this article. Knowing the new objectives and principles, I started a systematic analysis of the new initiatives of ideological and political work from three aspects, including subject construction, content construction and platform construction.更多还原