【作者】 陈永祥；

【导师】 张金隆；

【作者基本信息】 华中科技大学 ， 工商管理， 2012， 硕士

【摘要】 美国是全球最大的的饮料市场，在90年代中期美国逐步将制造业向外转移，饮料包装机械行业的中心也由美国转移到欧洲。当前，欧美国家正处在主权债务危机中，由于全球一体化的加剧以及昂贵的成本，他们在传统制造业的竞争优势丧失。但是为了保证合理的利润空间，更多的客户将目光投向了技术与质量发展迅猛的中国供应商；而达意隆公司抓住了这个良机，开始参与国际化的竞争。本文的研究内容是达意隆机机械包装公司的战略发展问题，在研究的过程中，本文主要从当前企业所面临的外部环境与内部环境两个方面入手，通过收集大量的企业内部资料、饮料包装设备行业内部资料和市场竞争资料，运用了一定的理论模型，明确了公司在当前的处境下应制定相应的总体发展战略目标，同时明确了为使公司制定的战略能很好地实施，应该采取的保障措施。本文的主要内容包括绪论、公司外部环境分析、公司内部资源分析、公司的战略定位和选择、战略实施的保障措施这五个部分组成，是在对达意隆过去的成功经验做总结，同时也对公司的未来发展有个好的展望，对于公司在同行业中能继续保持相对领先地位，同时又期待有新的突破的达意隆公司具有非常重要的现实意义。此外，本文也能给国内同类型的企业在制定战略时提供参考。更多还原

【Abstract】 As the world’s largest beverage market, the United States moved its manufacturingsector outwards in the mid-1990s, and the center of drinks packaging industry is alsotransferred to Europe. Currently, along with the globalization and the increase of cost,those European countries involved in the debt crisis are gradually losing their competitiveadvantage in the traditional manufacturing industry. In order to ensure a reasonable profitmargin, more and more customers turn their eyes to Chinese suppliers. It is under such acircumstance that Tech-Long seize the great opportunity to participate in theinternational competition.This paper discusses the strategic development issues of Tech-Long mechanicalpackaging company from its external and internal environment. In the study, a largenumber of data, including the internal data of the beverage packaging enterprise and themarket competition data are analyzed, and certain theoretical models are applied so thatwe know the company’s overall strategic development objectives better. This paper alsodiscusses the strategies, measures and precautions that should be taken in the currentsituation.This paper consists of five chapters, including the introduction, the analysis Tech-Long ’s external environment, the company’s internal resources, the company’s strategicpositioning and choice, and the supporting measures in the implementation. It sums up thesuccessful experience of Tech–Long, and presents a positive outlook for the company’sfuture development and its leading place in this field. It also provides references for thedomestic enterprises in making development strategies.更多还原