【作者】 王芳；

【导师】 赵振铣；

【作者基本信息】 西南财经大学 ， 产业经济学， 2011， 硕士

【副题名】基于零售商买方势力的角度

【摘要】 伴随着市场经济的不断发展,技术的不断变革,零售业也经历着发展和变革,特别是中国的家电零售业发生了较大的变化。在为经济的发展注入活力和为人民的生活提供便利的同时,作为产业链中的家电零售商的地位也不断提升。这一方面是由于自身的规模不断扩大,市场集中度的提高；另一方面也是由于供应商依赖于零售商的销售平台和终端渠道。所以,家电零售商的市场势力逐渐凸显,议价能力逐渐增强。家电零售商与供应商在产业链中的地位也发生了置换,从而出现了零供双方的矛盾,而且不断激化。从“格力国美事件”开始,家电零售商和生产商间的矛盾越来越引起注意。面对家电零售商的强势地位,供应商和消费者的福利水平势必会受到一定的影响。所以,有必要对于家电零售商市场势力下对社会和个人造成的影响进行分析,并积极寻求相应的政策和措施予以规制。本文共有七章,分别为引言、我国家电零售业的市场分析、我国家电零售业的市场势力的形成及其影响因素分析、家电零售商市场势力的福利效应分析、我国家电零售商市场势力的福利损失估计、我国家电零售业的公共政策研究、结论与展望。第一章是本文的基础理论部分,包括选题目的、研究意义、国内外文献综述以及研究思路和研究方法。第二章从家电零售业的发展历程出发,详细阐述家电零售业经历了三个阶段的发展,并且对家电零售业进行了界定。第三章是我国家电零售业市场势力的形成及影响因素分析。主要分析了我国家电零售业的纵向关系、家电零售商市场势力的界定、家电零售商成为产业链主导者的必然性、家电零售商市场势力形成的影响因素以及其市场势力的形成过程。第四章是家电零售商市场势力的福利效应分析。首先分析了市场结构与零售商市场势力的福利效应,其次分别分析了家电零售商市场势力对家电供应商、中小零售商以及消费者的福利影响。第五章是利用实证方法进一步验证家电零售商的市场势力所造成的福利损失。本文采用了10个代表性的家电连锁商作为样本,利用实证模型和相关的数据进行模型估计,最后得出相关结论。第六章是根据分析的结果,针对出现的问题给予政策建议和相应的解决措施。从立法到监管、从零售商到供应商都需要为了家电零售市场的合理发展做出努力。最后是本文的结论,主要是对本文的主要论点进行综述,同时指出文章的不足之处和今后需进一步研究的问题。更多还原

【Abstract】 With the continuous development of market economy and technology continues to change, the retail trade has also experienced the development and change, in particular, China’s household appliance retail industry was greatly changed. While energizing the development of the economy and the lives of the people to facilitate, the household appliance retailer’s status has been increasing in the industry chain. On the one hand is due to the growing scale of its own, and the market concentration increased; On the other hand, the suppliers also depend on the retailer’s distribution platform and terminal channels. Therefore, the electronics retailer’s market power increasingly prominent, and the bargaining power gradually increased. Appliance retailers and suppliers in the industry’s position in the industry chain had replacement and constantly intensifying. Thus emerged the conflicts between retailers and suppliers and constantly intensifying. From "Gree and Gome incident" began, more and more conflicts between household appliances retailers and manufacturers drew our attention. Strong position in the face of home appliance retailers, suppliers and consumers welfare is bound to be some impact. Therefore, it is necessary to analysis the impact of social and personal under household appliance retailer market power, and actively seek appropriate policies and measures to be rules.This seven chapters, namely the introduction, our appliance retail market analysis, China’s home appliance retail market power’s formation and analysis of influence factor, analysis of home appliance retailer market power welfare effects, welfare loss estimates of market power of the household electrical appliances retailer, China’s home appliance retail industry’s public policy research, conclusions and outlook.The first chapter is part of the basic theory, including the topics of the purpose, significance, literature review and research ideas and research methods.Chapter Ⅱ is starting from the development process of retail appliance, and it described home appliance retail has gone through three stages of development in detail, and retail of home appliances were defined.The third chapter is the home appliance retail market power of the formation and influencing factors. It mainly analyzes the home appliance retail vertical relationships, the definition of appliance retailer market power, the necessity of home appliance retailer become a leader of the industrial chain, home appliances retailer market power factors and the formation of its market power.The fourth chapter is the analysis of home appliance retailer market power of the welfare effects. First, it analyzed the market structure and welfare effects of market power retailer, followed by analysis of the electronics retailer market power on the appliance suppliers, small and medium retailers and consumer welfare effects.Chapter Ⅴ is to use empirical methods to further validate the electronics retailer’s market power welfare losses. In this paper, used10typical appliance chain as a representative sample, and it uses the empirical models and related data to estimate, finally, draw relevant conclusions.The sixth chapter is based on an analysis of the results, given the problems for policy recommendations and appropriate solutions. From legislation to regulation, from retailers to suppliers are required for the rational development of home appliance retail market efforts.Finally is the conclusion of this paper, this article summarizes the main arguments, at the same time, it pointed out the inadequacies and Problems that need further study.更多还原