【作者】 刘峰；

【导师】 李克；

【作者基本信息】 山东大学 ， 设计艺术学， 2012， 硕士

【摘要】 20世纪以来,随着科学、技术和媒体的快速发展,以网络、数字电视、手机等数字媒体为代表的新型媒体与艺术的结合,使传统绘画作品逐步脱离了报纸、杂志、电视等模拟制式的传播媒介,实现了传统绘画传播形态全方位、深层次的变革。全文共分为四大部分。文章的第一部分简要的论述了传统绘画艺术新媒体传播研究的现状,研究的思路和方法,并从创作手段、文化价值、传播方式三个层面对传统绘画艺术与数字绘画艺术做了区分。同时,根据既有理论对新媒体这一概念作出了界定,分析了新媒体信息传播方式所具有的独特性。文章的第二部分论述了传统绘画艺术新媒体传播方式产生的动因。绘画作品之所以具有传播的功能,首先在于绘画是一种传播介质,是具备信息承载性和信息传播性的符号。其次,绘画创造中的受者指向,内在的市美召唤以及鉴赏中的能动再创造也成为推动绘画作品进行传播的重要因素。再者,物质需求的满足,精神需求的增长致使文化产品受到空前的重视,而在现代社会艺术生产与艺术消费分离的背景下,绘画作品传播成为一种必然趋势。文章的第三部分论述了传统绘画艺术新媒体传播的类型和方式。从微观的角度分析,传统绘画传播主要指创作或欣赏阶段所形成的人内信息流通。从宏观的角度来看,传统绘画艺术传播是指借助一定的物质媒介,将绘画作品传递给受众的过程。本章选取绘画艺术网站、虚拟绘画博物馆、绘画艺术播客、数字电视四种典型的媒介为样本,利用实际案例对传统绘画艺术的传播方式作了具体阐述。文章的第四部分论述了传统绘画艺术新媒体传播的影响。新媒体对传统媒介的整合和替代造就了其独特的本体面貌,使绘画艺术信息载体由实物转变成为可供虚拟传播的图片或视频。其次,在新媒体传播中,艺术受众并不纯粹作为接受者,而是具备了双重身份,实现了由被动到主动的转变。再者,新媒体的数字化和虚拟性使传统绘画艺术具备了无限延展的传播空间和自由开放的传播体系,真正实现了绘画艺术的全球化传播。更多还原

【Abstract】 Since the20th Century, with the rapid development of science, technology and the media, the combination of art and new media such as network, digital TV, mobile phone and other digital medias makes traditional paintings be divorce from newspaper, magazine, television and other analogue mass medias, and reach all-round, deep-seated change of traditional painting communication.The full text is divided into four parts.The first chapter briefly discusses the present research situation, the research ideas and the methods of traditional painting art communication, and makes a distinction between the traditional painting art and digital art from the creation means, cultural value, modes of transmission. At the same time, according to the existing theory, it defines the concept of new media, analysis the unique natures of new media information dissemination.The second chapter discusses the motivation of new media communication forms of traditional painting art. The reason why painting has communication function, the first, is that painting is a kind of dissemination medium and symbol carrying information and spreading information. Secondly, the recipients point, intrinsic aesthetic calls and re-creation in appreciation are also important factors that propel paintings spread. Furthermore, the satisfaction of material needs, and spiritual growth in demand result in culture products are regard than ever before. In the isolated background of art production and art consumption, paintings communication has become an inevitable trend.The third chapter discusses the types and methods of new media communication. From the angle of microscopic, the traditional painting communication mainly refers to the flow of information within people in the creation or appreciation phase. From a macro point of view, traditional painting communication is a process that the painting pass to the audience through certain media. This article selects the painting art website, virtual museum, painting art podcast, digital TV as samples, and specifically describe the mode of communication of traditional painting art by actual cases. The fourth chapter discusses the effects of traditional painting art. New media create a unique appearance through integration and substitution of traditional media, which change the real information carrier to virtual transmission of pictures or video. Secondly, in the new media, art audience is not a pure recipient, but have a double identity, and achieve the change from passive to active. Furthermore, digitalization and virtualization of the new media make the traditional Chinese painting art possess the unlimited dissemination space and open communication system, which truly achieve global communication of the painting art.更多还原