基于媒体功能的微博价值研究

【作者】 刘佳；

【导师】 周勇； 邓新民；

【作者基本信息】 重庆工商大学 ， 传播学， 2012， 硕士

【摘要】 “twitter”这个小软件的大爆发，完全在发明者的设想之外。它的成功使得一系列相关网络词汇的热度一直是居高不下。作为继博客后又一新兴的媒介，其在世界范围内的火热，在进入中国后也得到了迅速的发展。引起学界的密切关注。其所伴随的各种现象和问题，不单有学术意义，更有社会意义。关于微博价值方面，在其巨大的传播价值下潜在的高商业价值背后，隐藏着许多欺骗性的负面价值，值得我们引起注意，正确认识微博价值，明确其真实价值所在。本文将从微博的相关基本概念作为出发点，一一进行阐述，当中特别指出本文所涉及的微博价值体现为真实价值的形态，是不存在欺骗性的负价值的，即为真正的微博价值；再者，通过对微博的基本特征，根据这些特征归纳总结出微博所带来的正、负面的影响；在此基础上，提出扩大正面影响、减少负面影响的有效途径，力求不仅展现其强大的商业价值，更要以实现真实价值为目标。希望能够对微博价值的相关研究有所借鉴和参考。更多还原

【Abstract】 Twitter’s breaking out is completely unexpected to its contriver. Its success hasmade a series of correlative internet words popular. As a new meida after blog, Twittergoes popular around the world and so does in China. It arouses attention in theacademia. The following phenomena and problems not only have acadamic meaningbut also the social one. Behind the latent high business value which is under itsimmense broadcasting value, Twitter has so much hidden fraudulent negtive value. Weneed to pay attention to it and understand its value rightly, and know its real value.This thesis expatiates twitter’s correlative concepts, pointing out the Twitter’s valueit mentioned as its real value modality--without fraudulent negtive value and that’s thereal Twitter’s value. Based on Twitter’s basic character, the thesis shows its effects andconcluds the positive and negtive effects it brings. Then it puts forward the measures ofweakening the negtive effects and strengthening the positive. Twitter has the strongbusiness value and it aims at achieving real value. It may help with the researches ofTwitter’s value.更多还原