【作者】 徐梅；

【导师】 田卫民；

【作者基本信息】 云南大学 ， 工商管理， 2012， 硕士

【摘要】 云南省商贸流通和现代物流产业均落后于全国平均水平,除了区域发展的历史地理、社会经济、政府政策的原因外,企业市场主体的“小、散、弱”也是导致产业落后的一个主要原因。因此,研究云南省商贸物流行业的骨干龙头企业——云南物流产业集团的发展战略,对于加快培育壮大省属产业的龙头企业,发挥龙头企业的市场带动力、影响力以及产业研发投入的引导力,都具有十分重要的现实意义。本文采用SWOT分析方法对云南物流产业集团企业发展的政策环境、面临的机遇挑战、竞争优势劣势进行了详尽的分析；由此提出企业要抓住国家建设面向西南开放重要“桥头堡”的政策机遇,找准企业发展定位,明确发展原则,确立“十二五”和“十三五”发展目标；并从集团总部再定位、产业再梳理、布局再调整、体制再创新四个角度,分析了企业应对挑战、发挥优势、弥补劣势、科学发展的产业选择、体制创新、资源优化,规划布局路径；最后作为企业战略发展研究任务的支撑,本文从企业商业模式创新、供应链集成、物流技术研发、服务链延伸、文化品牌打造、人才支撑等多维角度,论述了企业十三个发展策略。通过上述研究,为云南物流产业集团编制中长期战略规划提供前瞻性、创造性、系统性、实操性的理论构架和清晰的发展思路。该研究对业内同行企业的发展战略制定也具有一定的参考借鉴意义。更多还原

【Abstract】 The Yunnan Province business circulation and the modern logistics industry falls behind the national average level, except the region development historical geography and history, the social economy, the government policy reason, the enterprise market main body "small, disperses weakly," also is causes the industrial backwardness a main reason. Therefore, in order to cultivate main enterprise, display main enterprise’s market drive force, influence as well as enlarge research and development investment, studies our province leading business and logistics enterprise--Yunnan Logistics Industry Group’s developmental strategy has the extremely vital practical significance.This article analyzes the opportunity challenge, the competitive advantage inferiority to the Yunnan Logistics Industry Group with the SWOT research technique. Therefore, it propose that the enterprise should grasp the policy opportunity of the national construction opened "the bridgehead" and accurate enterprise’s localization, clear about the development principle, establish the development targets. Then, the article summarize four methods to deal with the challenge and exploit advantages to the full, which is to relocate the group’s headquarters, readjust group’s business, rearrange group’s distribution of industry, innovate again group’s management system. Finally from the enterprise business model innovation, the supply chain integration, the physical distribution technology research and development, the service chain extends, cultural brand making, the talented person support and so on the multi-dimensional angle, this article discuss thirteen enterprise’s development strategies. Thus its’foresightedness, the creativity and the systematic characteristic establish the medium and long-term strategy plan for the Yunnan Logistics Industry Group. It also simultaneously had certain reference model significance to industry in the colleague enterprise’s developmental strategy research.更多还原