【作者】 李辉；

【导师】 杨雄勇；

【作者基本信息】 湖南大学 ， 设计艺术学， 2011， 硕士

【摘要】 随着网络技术的发展,人们对SNS(Social Networking Service)社会化网络服务的应用也逐渐普及到生活的各个角落,从日常的购物到旅游、社交几乎都有SNS的身影。我们的在线时间比任何时候都长,在线交际已经成为网络时代新的体验。为了满足用户的极大需求,各大网络公司的社区产品也是层出不穷,比较流行的有Face book、人人网、开心网、豆瓣等等,这其中包括了各种类型的SNS产品,虽然种类繁多但是它们都应用并且验证了美国心理学家米尔格朗的“六度分隔”理论,是基于人们“关系链”的理论。现实中的人们利用网络中的关系链,组成自己的社交圈子。这种以社会关系为基础组成的网络,首先是自我存在,然后是自我表达、自我展示,最后是互动分享,极大提高了人们的交际积极性。在SNS产品中,信息从与自己最密切的“一度关系”,通过传播、分享逐步扩展到“六度关系”,并构建起立体网络。在这个立体网络中,存在着无数条关系链,我们可以相互交流。本文的创新点在于将社会学和SNS中的关系链相结合,从用户的需求出发对关系链的节点、用户、关系等方面进行扩展研究。论文从用户搜索、用户推荐、关系挖掘、关系维护、内容聚合等方面入手,提高用户的黏性。在需求分析方面借鉴了用户研究领域的方法:用户访谈、角色构建等,并运用马斯洛层次需求理论对用户的需求进行分析归纳。论文以上海我友网的SNS朋友社区项目为载体,对论文所涉及的理论模型进行了验证,通过挖掘用户需求,分析用户需求层次,建立用户交流平台。更多还原

【Abstract】 With the development of network technology,the application of SNS (Social Networking Service) have affected us in every corner of life, from daily shopping to travel and social intercourse. Our time spent on online is longer than ever and online communication has become a new experience in the internet age.In order to meet the great needs of users,most of the internet companies have produced all kinds of websites about the SNS such as the Face book, the Renren, the Kaixin and so on. They are applied and verified the theory of“Six Degrees of Separation”that based on the theory of“Relationship Chain”found by American psychologist Stanley Milgram. In reality, they organize their own social circle through the“Relationship Chain”in the network. The social circle based on social relationship, first emphasized the existence of self, then self-expression, self-display and finally the interactive sharing, improved the communication initiative more greatly. In the websites about the SNS, the information from the“one degree of relationship”closed with ourselves extended to the“six degrees of relationship”through information dissemination, sharing and built up a three-dimensional network. In the network , there are many“relationship chain”, We can communicate with each other.The innovation of this paper lies in the relationship between the sociology and the SNS in the chain of combining the needs of users starting from the chain of relations between nodes, users, and other aspects of expansion of relations. The paper from user search, user recommend, relationship mining, relationship maintenance, content polymerization in such aspects as, improve the user viscosityOn the demand analysis draws on the field of user research methods: user interview building user persona etc. and the use of Maslow’s hierarchy of needs theory to analyze the needs of users summarized.The paper takes the friends community of the Woyo as a carrier to verify the theoretical model involved in paper and built a user platform for communication through mining user needs, analyzing the needs level, building a multi-level network of users.更多还原