【作者】 李萍；

【导师】 刘志学；

【作者基本信息】 华中科技大学 ， 工商管理， 2010， 硕士

【摘要】 OEM业务模式在我国经济发展中发挥了非常重要的作用。然而,随着全球一体化进程的加速,激烈的市场竞争使得我国一些代工企业正面临着利润越来越薄、经营越来越困难的局面。而作为一种非常重要的外部资源,供应链的作用越来越具有战略意义,企业间的竞争已越来越呈现为供应链之间的竞争。采购影响供应链上游的主要过程和组织的所有领域,其功能越来越重要。因此,充分发挥采购管理的作用,对于企业竞争力的提高显得越来越重要。宇捷电子作为20世纪90年代成长起来的典型显示器代工厂商,更应不断完善其采购管理。本论文首先综述了国内外关于采购管理的研究成果,阐述了研究宇捷电子采购管理的目的与现实意义;其次,论文总结分析了宇捷电子现有采购管理模式,详细论述了宇捷电子的采购管理流程。然后,论文重点阐述了宇捷电子的供应商管理、库存管理和绩效管理现状,探讨宇捷电子采购管理中存在的主要问题。在此基础上,论文提出了宇捷电子采购管理的改进思路,即应用供应链管理思想来改革宇捷电子的供应商管理、库存管理以及绩效管理。具体改进措施包括与供应商建立信息畅通的合作伙伴关系和战略联盟;优化采购绩效评价体系;完善信息管理系统;创立自己的产品品牌等。期望本文提出的采购管理改进思路与具体措施对宇捷电子实质性增强市场竞争力提供指导和参考。更多还原

【Abstract】 OEM (Original Equipment Manufacture) business model in our country’s economic development has a very important role and status. However, with an acceleration of global integration, the intense market competition makes some enterprises faced with profit and thin, the more difficult situation. And as a very important external resources, the function of supply chain means more strategic significance. And at the same time, the competition among enterprises has increasingly presented as competition between supply chains. Purchasing affects the major process of the supply chain and all aspects of the organization, So its functions are more and more important. Therefore, fully playing the role of the purchasing management to improve enterprise competitiveness seems increasingly important. Yu Jie Group as the typical display OEM vendor 1990s up, it particularly should do that.Firstly, the thesis makes an overall review of the studies of the concerned purchasing management and represents the purpose and important practical significance to research the purchasing management of Yu Jie Group. Secondly, the thesis represents the purchasing management modes and the purchasing process of the Yu Jie Group, analyzes detailed the status of supplier management, inventory management and performance management of Yu Jie Group, and then finds some problems in its purchasing management. Lastly, according to the actual situation of Yu Jie Group, the thesis suggests the idea of adopting supply chain management to reform the supplier management, inventory management and performance management. Furthermore, the thesis comes up with some specific measures for resolving these problems, including establishing information-openly partnerships and alliances, optimizing the performance appraisal system, improving information systems and establishing its own brand. Expect that the research conclusions would contributes to the market competitiveness of Yu Jie Group.更多还原