【作者】 李晓霞；

【导师】 许皓；

【作者基本信息】 安徽大学 ， 情报学， 2011， 硕士

【摘要】 21世纪是一个数字化、网络化和知识经济的社会,以数字化和网络化为基础的电子商务具有超越时空界限、双向信息沟通、交易手段灵活和交货方式快速等特点,它将改变传统的贸易形态,为经济发展提供原动力,成为各国国民经济发展的重要增长点。信用是市场经济的基础和生命线,是市场交易的资本和资源。电子商务作为一种商业活动,信用同样是其存在和发展的基础。而且,电子商务所具有的远程性、记录的可更改性、主体的复杂性等特征,就决定其信用问题更加突出。此外,随着互联网的迅速发展,电子商务发展更加迅猛,电子商务对世界经济做出了巨大的贡献,并且在GDP中的比重越来越大,冲击着传统企业的组织形式和经营方式。从全球电子商务发展的情况来看,电子商务中B2C在推动全球经济发展中,占据着非常重要的位置。目前,B2C电子商务取得了长足的发展,但在B2C电子商务的发展过程中仍然存在一系列问题。一直以来,信用问题是阻碍B2C电子商务进一步发展的重要因素,商家与消费者之间的不信任是产生信用问题的主要问题之一本文第一章介绍了B2C电子商务信用问题研究的背景及意义,并分析了国内外对B2C电子商务信用问题研究的现状与趋势。第二章,阐述了B2C电子商务与信用的概述,分别分析了电子商务概念与分类、电子商务的发展现状和B2C电子商务的概念、优势、业务流程；分析了信用的内涵、信用管理的涵义、信用风险的概念以及构建B2C电子商务信用的必要性。第三章,分析了B2C电子商务信用影响的因素,从消费者与企业两个层次对信用影响的因素进行分析。消费者信用影响因素包括B2C网站方面、个人信任倾向和网络环境认知；企业信用影响因素包括运营信息、财务信息、动态评价信息及信用记录信息。第四章,对消费者与B2C网站的企业进行问卷调查,发现在B2C电子商务发展中面临的主要信用问题,即网络安全问题、信息不对称问题、售后服务问题、支付问题、物流配送问题、网站品牌问题等,并相应分析了产生这些问题的主要原因。第五章,针对影响B2C电子商务的信用问题,提出了解决B2C电子商务中信用问题的相关建议。第六章,本文总结,并分析了研究的局限性及有待进一步研究的问题。更多还原

【Abstract】 Twenty first century is a more digitized, web-connected and knowledge economical society. The electronic commerce based on digitization and web-connection has characteristics such as no limit of time and space, mutual info communication, flexible transactions and quick delivery. It will change the traditional trading style and provide resource power to the economy development. It will also become a very important developing point from the national economic development. Credit is the basis of market economy and life power, capital and resource of market transactions. Electronic commerce as a kind of commercial activity also needs credit for its existence and development. Moreover, electronic commerce with its characteristics of long-range, changeability and complex will make credit more important.Furthermore, with the development of internet, electronic commerce is developing faster. It makes huge contribution to the global economy and occupies bigger portion in GDP. The organizational and operational styles of tradition companies are being influenced by the electronic commerce more and more. From the global side, B2C from electronic commerce is playing the very important role in the development of global economy. Currently, B2C electronic commerce makes big achievements while still has some problems in its own development. All the times credit is a very important aspect which block the B2C electronic commerce further development. The trust between sales and consumers are one of the biggest obstacles.The first chapter introduces the background and meaning of the research for B2C electronic commerce credit issue. And it also analyzes the current situation and the trend of B2C electronic commerce credit domestically and abroad.The second chapter describes the B2C electronic commerce and credit. And analyze the concept of electronic commerce and classification, electronic commerce development status, concept,advantage,business models of B2C electronic commerce. Analyze the meaning of credit, credit management, credit risk and the necessity of establishing the B2C electronics commerce.The third chapter analyzes the influence aspects of B2C electronic commerce from the credit influences of the sales and consumers. Consumers’ credit influence aspects are including B2C web side, individual trust trend and understanding of internet environment. The enterprises’credit influence aspects are including operational information, financial information, dynamic evaluation information and credit record information.The forth chapter finds out the main credit problems in the B2C electronic commerce development by the means of investigation to the consumers and B2C web site enterprises. Those are internet security problem, information unbalanced problem, after market services problem, payment problem, logistical delivery problem, web sit brand problem, etc. And analyze the main reasons of these problems.The fifth chapter comes up with the suggestions to B2C electronic commerce credit problems.The sixth chapter summarizes and analyzes the limitation of the research and further reseach.更多还原