后奥运时代中国体育类报纸面临的挑战和对策

【作者】 周捷；

【导师】 黄瑚；

【作者基本信息】 复旦大学 ， 应用新闻学， 2011， 硕士

【摘要】 随着2002年世界杯后中国足球水平的不断滑落,以及来自电视、网络新媒体的竞争压力,曾在上世纪80年代一度繁荣的中国体育类报纸近年来走上了下坡路。2008年的北京奥运尽管在短期内使让专业体育报活力再现,但随着北京奥运的落幕,专业体育报又陷入一片萧条。本文通过对中国体育类报纸的发展沿革及现状的分析,剖析长期以来制约体育报可持续发展的相关因素,从而尝试探究在后奥运时代的中国体育产业环境中,体育报面对的挑战和应该采取的对策。在研究过程中,本文以《体坛周报》、《南方体育》和《东方体育日报》作为个案,对这三份报纸的经营管理分析研究。在此基础上,借鉴国外体育类报纸的经验,力图找出一条适合我国体育报纸未来发展的可持续发展道路。希望能通过本研究,在给后奥运时代中国体育类报纸的健康发展提供一些建设性方案的同时,也能给其他专业类媒体带来一些参考性意见。更多还原

【Abstract】 With the weakening competence of Chinese football after 2002 FIFA World Cup, the once-thriving sports press in China went on a downhill path under the pressure of competition from TV and web media. Though 2008 Beijing Olympics, to some extent, created a short period of sports press prosperity, especially during the event time, it is apparent that Chinese sports press still needs to struggle to live afterwards.This dissertation is designed to analyse the factors which have restricted the sustainable development of sports press in China through a review of past, examine the trends of Chinese sports industry, and try to sort out the strategies that Chinese sports press should follow in future so as to survive and develop sustainably.In the study, three sports newspaper, i.e."Titan", "Southern Sports" and "Oriental Sports Daily" will be analysed as detailed case studies. Additionally, the dissertation draws on the operational experience of foreign sports press, trying to find a solution for the Chinese sports press to develop in a healthy and sustainable way in the era of post-Olympics.更多还原