【作者】 张永清；

【导师】 张振刚；

【作者基本信息】 华南理工大学 ， 工商管理， 2011， 硕士

【摘要】 现代科技服务企业的竞争,不仅是人才、资金、服务水平、企业规模的竞争,还是企业发展速度、适应外界变化能力的竞争,在全球经济一体化,信息全球化发展的今天,谁能站在战略发展的有利制高点,制定好中长期发展战略,积极稳妥实施战略,并能根据企业面临的内外环境变化,及时调整战略,及时有效实施关键职能战略,企业才能发展壮大,才能转危为安,才能立于不败之地。所以,一份科学的发展规划,对于一个企业的长远发展具有非常重要的意义。正因如此,本文就广交所发展战略进行研究,以此希望能进一步促进广交所发展。本文共分为五部分:第一章为绪论。介绍了本文选题意义,对本文研究的有关理论进行了说明,并就国内外关于企业战略研究状况进行了文献综述,同时指出了本文研究方法及研究思路。第二章为广交所内外环境分析。首先介绍了公司情况,接着分析了公司外部环境和内部环境。与此基础上,对广交所发展状况进行了SWOT分析。认为广交所优势与劣势同在,机会与威胁共存。只要引导得当,通过制定和实施企业发展战略,化劣势为优势,积极利用机会,广交所是大有发展的。第三章为广交所发展战略选择与规划。首先分析了企业制定战略的依据,指出了制定广交所发展战略的指导原则,提出了公司发展战略目标与战略定位。战略目标包括发展总体目标及目标体系。战略定位包括产品定定位、形象定位以及战略地位等。第四章为实施广交所发展战略的措施。提出了企业实施发展战略措施,包括强化公司品牌管理、构建公司战略联盟、对公司现有业务进行整合、建立现代企业制度且实现创新、进一步调整公司资本结构等。第五章为对公司的战略实施措施的控制。分析了对实施措施控制的必要性,并从构筑公司强势文化、建立公司人力资源管理新机制、加强企业信息化管理、加强战略管理,提高执行力、增强企业科技创新管理等方面进行了分析。作为一家技术产权交易所,广交所的发展战略研究对我国其他区域的技术产权交易所具有一定的借鉴意义。更多还原

【Abstract】 Modern technology services business competition, not only talent, capital, services, enterprise-scale competition, or business development speed, ability to adapt to the Changes in the competitive ability of outside, Information Globalization development today, Who can stand strategy to the development of high ground, making a good long-term development strategy, actively and steadily implement the strategy, and according to internal and external environment facing businesses change, timely adjustment of strategic, timely and effective implementation of the key functions of strategy, enterprises can develop and grow, to pull through, to stand undefeated. Therefore, the development of a scientific strategic planning is very important, for a long-term development of enterprises. For this reason, this article will make many of the development strategy so as to make as many hope to further promote the development.This paper is divided into five parts: The first chapter is an introduction. Topics introduced in this paper the significance of the research paper describes the theory and research on domestic and international business strategy on the state of the literature review, this study also points out the methods and ideas. The second chapter is GJS internal and external environment. First of all, the company introduced of the situation. Next analyze the company’s external environment and internal environment. On this basis, the authors carried out the development of GJS SWOT analysis. That GJS strengths and weaknesses as well as opportunities coexist with the threat. As long as the guide properly, through the development and implementation of enterprise development strategies, of the dominant inferior and actively use opportunities, GJS is a great development of.The third chapter is GJS selection and planning of development strategies. First analysis of the business development strategy is based on the development strategies of developing GJS guiding principles objectives proposed by the company’s development strategy and strategic positioning. Strategic objectives include the development of overall goals and objectives of the system. Set strategic positioning, including product positioning, positioning, and strategic status of the image. The forth Chapter is GJS development strategy for the implementation of the measures. Enterprises development strategy proposed measures, including strengthening the company’s brand management, strategic alliance building company, the company’s existing business integration, establishing a modern enterprise system and the innovation, to further adjust the company’s capital structure.The fifth Chapter V of the company’s strategy for the implementation of control measures. Analysis of the implementation of measures for the control of the company need to build the company from a strong corporate culture and the establishment of the company’s human resources management new mechanisms and strengthen the information management and the strengthening of the strategic enterprise management, improve the company’s implementation of the force and enhance their technological innovation and management aspects of the analysis.As a technical property rights exchange, GJS development strategy of the technology in other regions of China Equity Exchange has some reference.更多还原