关于中远博鳌旅游产业发展的战略思考

【作者】 张胜；

【导师】 蒋青云；

【作者基本信息】 复旦大学 ， 工商管理， 2010， 硕士

【摘要】 我国是一个旅游大国,旅游业发展潜力巨大。要把潜力变成现实的生产力,需要建立一批实力雄厚,在国际上具有较强竞争能力的国家级和国际级大型国际化、集团化企业。通过组建集团,围绕大型旅游集团培育中小企业关联体,可以优化配置、提高效率。同样,饭店企业集团是21世纪饭店业国际竞争的主力军,是宏观调控的传导点与作用点。本文首先界定了旅游集团的内涵,对旅游企业集团化和企业战略进行理论分析,然后以中远博鳌为例,对大型旅游集团产业拓展战略进行了实践研究,对中远博鳌发展进行了外部环境分析和SWOT分析,得到了中远博鳌发展的旅游产业战略框架构想,即以博鳌亚洲论坛为平台、成为具有高端品牌的商务会展与专业酒店服务提供商。并从打造中远博鳌大型旅游集团,铸造中远博鳌系列品牌,实现主营业务的专业化与规模化,推进中远博鳌的资本运作,具体策略与措施,风险防范等方面提出了中远博鳌旅游产业战略实施以及从组织运营、人力资源管理、财务管理、内部控制、营销管理方面提出了战略保障。本文研究的目的是帮助中远博鳌实现以下战略目标：①塑造全球闻名的商务会展与旅游服务品牌；②建设国际水准的专业经营管理团队；③创建拥有全球网络的、国际知名、行业领先的商务会展和旅游服务集团公司。本文研究的意义是：结合战略指导思想、战略原则以及核心竞争能力的分析,实现中远博鳌战略定位——以博鳌亚洲论坛为平台、具有高端品牌的商务会展与旅游服务商(集团)。更多还原

【Abstract】 China is a tourist destination, tourism development potential.Potential into actual productive forces should the need for a number of strong, internationally competitive with a strong national and international large-scale international, group of enterprises. Through the formation of groups around the large tourist groups associated with physical training for SMEs, can optimize the allocation and improve efficiency. Similarly, the Hotel Enterprise Group is the hotel industry in the 21st century the main force of international competition, is the macro-control role in the transmission point and point.This paper defines the meaning of tourism group, on the Tourism Enterprise and business strategy theory, then Cosco Boao, for example, large-scale tourism development strategy of the group practice industry research, carried out on the Cosco Boao Development and External Environment Analysis SWOT analysis, the Cosco Boao Development of strategic framework for the tourism industry, the concept of the Boao Forum for Asia as a platform to become a high-end brand, the hotel business and exhibition and professional service providers. Cosco Boao from building a large tourist groups, casting Cosco Boao series of brands, to achieve the main business specialization and scale, to promote the capital operation of the Cosco Boao, specific strategies and measures, risk prevention and other aspects of the implementation of the strategy Cosco Boao Tourism Industry and organizational operations, human resources management, financial management, internal control, marketing, management made a strategic security.The purpose of this study is to help achieve the following strategic objectives Cosco Boao:①shape the business world-famous brand exhibition and tourism services;②building world-class professional management team;③create a global network, world-renowned, industry-leading commercial exhibition and travel services group.The significance of this study are:combination of strategic guidelines, strategic principles and core competence analysis, strategic positioning to achieve the Boao COSCO-The Boao Forum for Asia as a platform, a high-end brand, business and exhibition and tourism service providers (Group).更多还原